Fall Pharma Events That Challenged Us to Think Bigger 

The main reason to attend pharma events is the wealth of actionable insights attendees gain to drive progress in their business and industry in general. Participants and speakers share real-world examples to back up their points, reflect on successes and failures, and suggest practical steps you can implement in the coming months or year.  

Beyond that, these events leave you inspired to break the mold and explore innovative solutions. Want to know which events fueled our insights and inspiration this fall? Here’s the list: 

Dreamforce 

On September 17-19, Salesforce organized the world’s largest artificial intelligence (AI) event called Dreamforce. Our team member, Daniel Atieh, Head of eWizard, attended this flagship event to explore industry trends and identify ways our company can use them to deliver value to our clients.  

He also had the incredible opportunity to connect with leading professionals in the field and exchange insights on building innovative AI solutions. What makes this event remarkable is its focus on innovative tech that pushes the boundaries of what you believed possible. 

Reuters Pharma Japan

For 18 years, Reuters Pharma Japan has brought together change-makers in the pharmaceutical industry. This year, one of the key challenges discussed was the steady decline in the number of new medicines entering the Japanese market compared to the US and EU. As a result, the number of medical representatives in Japan has shrunk over the past decade.  

Guillaume Villard, Head of Integrated Marketing & Communications at Viseven, remains optimistic about the industry’s future and emphasizes that every challenge comes with an opportunity. During a panel discussion, Guillaume explored how interactive content and an omnichannel approach can enhance HCP engagement.  

Ethan Greely, Account Executive, and Ryota Hirano, Portfolio Customer Success Manager, also attended the event. The team enjoyed meaningful networking opportunities with customers, industry leaders, and partners. 

Pharmageddon

Have you ever endured lectures where speakers drone on, disconnected from their audience? Pharmageddon could not be more different. Each attendee was expected to engage, not sit back. After all, the only bad ideas are the ones you do not share, right? 

Nataliya Andreychuk, CEO of Viseven, and Oleksandra Yashyna, Senior SDR, took part in dynamic conversations, sharing ideas on driving real change in the industry. Nataliya participated in a thought-provoking panel discussion titled, “Your Digital Transformation Isn’t Good Enough.” The session challenged attendees to rethink their approaches, foster collaborative thinking, and push boundaries to disrupt the status quo. 

NEXT CX & AI Summit 

Customer experience (CX) and AI are inseparable today. Every participant at the NEXT CX & AI Summit echoed this sentiment. This event focused on uncovering the best strategies to craft a strong brand voice and deliver authentic, personalized customer journeys.  

Nataliya Andreychuk led a panel discussion exploring how AI enhances content deployment and omnichannel engagement. Her predictions for the next five years intrigued the audience, offering valuable insights into AI solutions and trends worth investing in.  

Nataliya also took to the Demo Stage to showcase eWizard’s AI-driven solutions. Using real-world examples, she demonstrated how these innovations help clients improve customer experience and foster lasting loyalty. 

Customer Engagement by Reuters USA 

On October 22–23, the Viseven team traveled to Philadelphia, USA, to attend the Reuters Customer Engagement event. This gathering united industry leaders and trailblazers from marketing, commercial, medical affairs, data analytics, and digital to brainstorm solutions to pharma’s most pressing challenges. 

Reuters updated this year’s event format based on feedback from last year, introducing debates, hackathons, and an AI Pilot Hour. The debates provided a platform for attendees to exchange fresh perspectives on controversial topics, while the hackathons offered a hands-on approach to interactive learning. The AI Pilot Hour was a dynamic session designed for pharma innovators to explore how AI can shape the industry in the years ahead.  

Dan Atieh and Dr. Kenneth Sanchez delivered an insightful presentation on strategies to enhance customer engagement in life sciences. Their talk focused on bridging the gap between data and digital experiences. 

Learn, Teach, and Network 

These events are a fantastic opportunity to gain fresh insights into industry trends and best practices while sharing valuable lessons from our 15 years of experience and work at the forefront of innovation.  

Networking is a key part of this process. Face-to-face conversations help us gain a deeper understanding of our clients’ pains, gather expert insights before they become trends, and build valuable partnerships to bring more ground-breaking ideas to life.  

Next year, do not miss the chance to connect! Join the Viseven team at our booth or during panel discussions. 

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