How do mobile healthcare apps impact HCP and patient engagement?

Goal

Mobile applications development for healthcare became one of the most promising trends in HCP engagement strategy. The demand for mHealth apps has become immense, as they have already established a new tone of connectivity in the HCPs-patients-pharma triangle and improved their collaboration. The current case study is focused on uncovering the potential of mobile health care applications, describing the extent and nature of their influence, and defining the future of mobile applications as a marketing tool, revolutionizing communication in the pharma industry. As well, we will talk about the potential of educational apps and how specialized mHealth apps are integrated into the omnichannel communication system.

Challenges

• Understanding the real needs of the patients.
• Reaching higher personalization and transparency in mHealth apps.
• Increasing pharma brand awareness.
• Customer data acquisition and processing via mHealth apps.

Solution

Innovations in digital mHealth technologies help to augment clinical efficiency, provide accurate diagnosis and help pharma brands stand out. Also, mobile applications became an essential tool that helps to win over the patient’s and HCPs’ loyalty, provide real-time communication and, of course, increase the efficiency of your brand’s healthcare system.

Impact

The case study provides important insights into the role of mHealth applications in patient engagement and building sustained communication with HCPs. The study provides statistical data on patient and HCPs’ behavior, their preferences, and expectations considering mHealth applications and their features. Our expertise covers a wide range of mHealth apps development, where each kind of app is targeted to solve a specific challenge, such as: reaching a higher level of personalization, straightening patients’ awareness and adherence, or providing better education opportunities to field and sales forces. As well, the case study highlights the major app types, patient engagement apps, the scope of application, winning features, and the role of mobile applications in omnichannel communication.

Fill out the form and download the “Mobile healthcare apps in HCP engagement and patient awareness” case study to learn more about mHealth opportunities and innovations.