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Research and development costs keep climbing, competition is fiercer than ever, and market entry barriers are at an all-time low. So, what do you do? Right – you make smarter marketing decisions. Advances in technology give us deeper insights into pharma industry trends and, more importantly, the reasons behind them. Understanding the “why” helps anticipate […]
Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. With the advent of digital marketing, plenty of new forms of online communication emerged and eventually superseded detailing, […]
Patient satisfaction plays a crucial role in the healthcare industry. The ability to deliver exceptional care experiences is not only essential for improving patient outcomes but also for building long-term relationships and loyalty. Healthcare organizations increasingly turn to the Net Promoter Score (NPS), a widely adopted metric in various industries, to gauge patient satisfaction and […]
Despite the initial hype settling down, AI remains a hot topic. And it’s not just GenAI in the spotlight, as much of the conversation now focuses on how AI’s broader capabilities can transform the pharmaceutical industry, especially within medical affairs. How will AI reshape this field? What are the risks and challenges? How can AI […]
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