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When you invest months into a pharmaceutical marketing campaign — carefully crafting messaging, selecting the right channels, analyzing audience insights, and aligning strategies with compliance requirements — you want it to drive meaningful engagement and deliver measurable results. But what if, despite all that effort, your campaign falls flat? Low response rates, disengaged healthcare providers, […]
How did we reach a point where surgeons rely on robots and where patients monitor their health 24/7 without setting foot in a doctor’s office? What once felt like science fiction has become an everyday reality for patients, healthcare providers (HCPs), and hospitals. Pressing challenges drove the adoption of the Internet of Medical Things (IoMT). […]
Pharma and life sciences industries are getting increasingly competitive by the day, and pharma marketers must be on top of their game when engaging with their customer base. As a result, omnichannel pharma marketing — using multiple marketing channels to reach and engage with customers — has grown in prominence. However, knowing which KPIs (key […]
