How to use digital to cope with consumerization of healthcare? How to further the leap beyond the pill to a holistic value-bringing paradigm? What exactly should personalized customer experience mean in pharma? This is what brings leading enterprises together in Philadelphia this November.

Why does multichannel implementation matter in terms of keeping brand consistency? The right answer is value. It’s exactly what the customers are seeking the most. Moreover, it definitely should be provided through your brand.

So for a number of reasons, your old Content Management System (CMS) turned out to be a production-killer, an energy-waster or even both. So you made this plausible decision – moving on to a different one, a seamless interactive work-of-tech-art. Easier said then done – there are a couple of things you always have to consider.

Today’s technologies have recently allowed to convert existing promotional materials in PDF to the interactive HTML format used in pharma eDetailing presentations on CLM. Here’s what a brand/product manager must know about the technology already, and what to expect in terms of lowered costs.

What are those main goals concerning multichannel approach? Do you want to target multiple audiences and regions keeping your brand identity or message different TA with personalized messages easily? If so, you have a chance to elevate your marketing digital excellence without additional workload.