Rapid digital development of pharma marketing opens a great number of opportunities to everyone involved, from medical representatives to HCPs and brand managers. The existence of different engaging channels provides the possibility to pick the best one for each situation.

Well-trained and knowledgeable field reps are the driving force, which determines the future of company brand development – they are the ones who bridge the gap between pharma and HCPs. Well, how can sales reps reach their pro level faster and perform at their best in the field? Receiving quality education should be a priority.

Experts discuss every trick in the pharma eDetailing book to look at how a handful of points secure 80% higher HCP engagement – in our free webinar recording.

Mobile apps have already proved to be a great mediator within the tricky structure of communication between pharma, healthcare professionals and patients. So how can a pharma marketer seamlessly join the mobile channel into their engagement strategies? Some background know-how will definitely not hurt here.

In April, the 80+ top minds from Sales, Marketing, Patient Engagement, Patient Advocacy, Medical Affairs, Market Access and RWE functions will gather to collaborate and create a compelling story for Big Pharma’s future leadership.