Popularity of omnichannel approach is growing all over the world, especially in digital era of pharma marketing. How many companies have already started to use this approach? Does preparation of digital content for omnichannel approach have specific features? Does it all mean that multichannel is lagging behind? Our experts with 10—years’ experience in content creation will talk about differences between omni- and multichannel approach and show you useful tips for successful digital marketing strategy.

Pharma companies worldwide are starting to build their websites with Adobe Experience Manager, the new powerful solution already well known across industries. However, many organizations already have robust and ideally suitable systems in place, notably Veeva, that account for all the aspects of marketing strategy other than web. Wouldn’t it be great, then, to have these realms of pharma customer engagement interconnected?

VR tech implementation has a tremendous impact on the pharma and healthcare space by revolutionizing the way the industries evolve. This is the whole new world of opportunities opened by virtual tech that was never seen before.

Pharma content localization can be an especially daunting process. With MLR review every time, the time-to-market can take weeks. Meanwhile, flexibility is the new life to the life sciences marketing. Solutions lie with global offices and real content localization management systems (digital and organizational alike).

Is your organization using Veeva suite to drive your multichannel strategy? If so, you are already a member of the empowered pharma marketing club. Chances are, though, you still have some possibilities for your content management that you’re not even aware of. A group of experts from Viseven have prepared a free webinar for you to achieve these heights.