Any pharma-oriented digital agency will want to make sure twice they’re on the list of content vendors – as all the decision making in the sphere is moving toward the global offices, you will have to comply to the requirements those (most likely) overseas managers impose. So who do they want to contract?Find out more
At the moment, life sciences companies are embracing channels that add up to eDetailing, amplifying the key message effects. And here’s the one question that marketers and agencies alike need answered: how do you fuel up those channels?Find out more
2018 is already full of bright and colorful promises of major changes and shifts in communication going on between pharma and HCPs. Virtual reality engagement at pharma conferences, artificial intelligence based chatbots talking to patients, casual augmented reality demonstration during reps’ visits – you name it.Find out more
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Creative agencies are now facing the challenge of being creative big time in establishing reliable business relations with giants of the industries, especially with giants of such demanding branch as pharmaceuticals. How can a well-coordinated flow of communication be enabled in a ‘global office – affiliate – agency’ triangle?Find out more