Viseven at Pharma Marketing USA 2021

What makes pharma professionals return to events like Reuters’s time and time again? We guess it is the search for answers and the necessity to set the record straight on what lessons we learned for two years fighting for the customer’s attention.

The first and the most obvious question is whether the high-(tech)-sounding words we are throwing around are true to life in the real world (in real hospitals), for real doctors and patients? How many doctors and patients have yet experienced the power of the digital transformation in healthcare and pharma?

Pharma Marketing USA declares we’re finally moving towards digital maturity. To prove it, Viseven jumps in on November 10 (11:45 AM – 12:00 PM (ET)) with the session “Ensuring omnichannel HCP engagement with the modular approach: best Digital Content Factory practices”, giving our perspective on where we are on our road to digital excellence.

To make it real we are about to share with you the experience that we have accumulated over the past 2 years working on digital marketing transformation for businesses of any size and digital maturity stage. And the questions that are about to answered are:

• How to deliver your content in the right way and instill the digital culture properly
• What are the ways to combat the fear of “digital oversaturation”?
• How to examine your audience and deliver what they really need
• The 5 principles of successful DCF experience
• And how to create a flawless customer journey in three stages

On November 8-10, join Pharma Marketing USA – the platform that has been a source of answers for life sciences throughout the years. This year is no exception, and all your questions will be answered during a live Q&A session where, together, we will finally define what the industry has accomplished and what lies ahead.

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