The Value of Modular Content Supply Chain

Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. 

That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system.  

The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. 

Themes of the discussion:  

• 5 characteristics of intelligent content 
• How to use modular content in omnichannel marketing strategy 
• The role of modular content in advanced personalization 
• Limitless possibilities of modular approach in the content supply chain