Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit.
That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system.
The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way.
Themes of the discussion:
- 5 characteristics of intelligent content
- How to use modular content in omnichannel marketing strategy
- The role of modular content in advanced personalization
- Limitless possibilities of modular approach in the content supply chain
