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Omnichannel has become an evolutionary link in the lifecycle of pharma’s digital transformations. Many of the first omnichannelists, though, sometimes forget that, in fact, the true evolution takes place within. We are talking about the organic and simultaneous omnichannel transformation within your global and local affiliates. In reality, desynchronization occurs due to many factors. Sometimes certain omnichannel marketing […]
Learn How to Master Digital HCP Engagement Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales […]
What, Where, and Why? Last September, the creme de la creme of pharma marketing gathered at digital pharma east: from multichannel marketing leaders to digital gurus of Life Sciences, who will talk the talk. Representatives of Teva, Pfizer, GSK, Bayer, Ferring, Abbvie, Eli Lilly, UCB, Boehringer Ingelheim, Mylan, Novartis and many more discussed the most innovative approaches […]
HCP engagement models have been ultimately reshaped by digital advancement. But still, do those shifts suggest that maintaining “close-knit” collaboration with healthcare professionals and patients became less valuable? Under no circumstances. It makes no difference in what phase of digital maturity the world is now – pharmaceutical brands are obliged to engage HCPs and patients […]
Artificial intelligence, a groundbreaking technology which already reshapes businesses across industries, is making strides in life sciences as well. Despite its potential and numerous successful use cases, the adoption of AI in life sciences has been noticeably slower than in other industries. Why is that so? What is the actual value of artificial intelligence in […]
Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]
Before the global pandemic, most medical congresses were held in person, letting attendees meet and network during lectures and at booths. During the COVID-19 crisis, the industry pivoted to a virtual format. Participants adapted by digitizing their content, creating remote presenter briefings, and exploring new ways to ensure high engagement. Like any challenge, this shift […]
