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Adopt a future-proof holistic approach to content strategy.
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The most interesting and insightful pharma events to inspire you to grow and develop your life sciences business. Find all the latest information on Viseven’s upcoming conferences and presentations.
When it comes to omnichannel, do we think first of: faster MLR approval, accelerated communication, empowered customer journeys, saved time, fewer costs, and efforts…? These (and much more) must be part of the omnichannel excellence journey. So how to become genuinely omnichannel and customer-centric? The Modular approach is what will make it a reality! This […]
The traditional approach to content creation can’t meet the requirements of a modern customer anymore. The creation of any marketing piece could be an extensive, resource-heavy and time-consuming process. Pharma marketers have moved beyond long-established tactics and shifted to an approach that appeared to be a solution to such issues. The implementation of a modular […]
Find Viseven at MWC Barcelona 2023 From February 27 until March 3, the city of Barcelona will welcome Europe’s and the world’s tech and connectivity industry makers and shakers. MWC is the premier event to meet business and tech leaders and network, network, NETWORK! Not to mention incredible exhibits and attendees from every corner of […]
COVID-19 is influencing everyday pharma activities. F2F visits are restricted, but life science companies still need to build a well-defined communication with doctors and engage them actively. That’s why the industry is looking for alternative ways to stay in touch with the HCPs and minimize health risks for both med reps and doctors. Pharma considers […]
The worldwide pandemic has led to a big marketing shift in the Pharma industry. Remote lines of communication have become more important than ever before. Agencies must be quick to adapt to the “new normal” brought on by the COVID-19 pandemic – or be left behind. But how to make the process of creating the marketing material for new channels and systems less expensive, resource-heavy and time-consuming? Modular approach makes your content (be it a website, e-Detailer, newsletter, email) way more comprehensive, traceable, and reusable. Flexible modular content is your selling […]
Veeva Commercial Summit Connecting sales, medical & marketing pros Let’s share commercial excellence experience May 2 – 3, 2023 Boston, MA, USA book a meeting All about innovation Veeva gathers pharma sales and marketing professionals under one roof so that they could share their experiences, learn, and simply have a good time together. Every interested […]
Customers are getting more digital, more mobile and more sophisticated. But what do physicians require most at this specific moment? Without doubt, relevant content, personalization, and consistency in whatever interaction they are in. The omnichannel digital transformation is not something nice-to-have, it is the obligatory approach to business in forthcoming years. Omnichannel marketing ensures that […]
Back in the 1960s, pharmaceutical products have only been tested after production. If the final product met the standards, it would be cleared for patient use. This approach remained unchanged until the 1970s when a series of incidents shook the industry. One of the most tragic was the thalidomide disaster, in which pregnant women prescribed […]
The main reason to attend pharma events is the wealth of actionable insights attendees gain to drive progress in their business and industry in general. Participants and speakers share real-world examples to back up their points, reflect on successes and failures, and suggest practical steps you can implement in the coming months or year. Beyond […]
Have you ever felt that no matter how much you optimize content creation efforts, there is no use since you either must spend a lot of money on producing content of at least decent quality or compromise on compliance to shorten the time spent on proofreading and additional checks? Well, this is a problem that […]
