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Nowadays, top Pharma brands are chasing omnichannel experiences for their customers.
Channels are the initial bet in omnichannel competition. Moreover, the more channels, the more options HCPs have. Those are like genuine bonds bridging Pharma brands and their customers in a holistic dialogue.
That’s why the quest for omnichannel starts with the knowledge of major and additional channels and their capabilities in HCPs engagement.
The problem is you need something more than just a bunch of channels to make omnichannel work. What else?