Modular Content: to be, or not to be

The traditional approach to content creation can’t meet the requirements of a modern customer anymore. The creation of any marketing piece could be an extensive, resource-heavy and time-consuming process. Pharma marketers have moved beyond long-established tactics and shifted to an approach that appeared to be a solution to such issues. The implementation of a modular strategy helps improve content performance and ensure content creation agility. Whatever piece of marketing you create (be it a website, e-detailer, newsletter, email), the content is broken down into reusable pieces, named Modules. These reusable content blocks could be inserted into a template, then updated, and approved in each channel simultaneously.

The definite benefits of the Modular Content Strategy will be seen in:

• lower delivery time;
• effortless MLR approval;
• brand governance over content published;
• constant tracking of message effectiveness;
• ability to create dynamic personalized content;
• reduction in costs spent on external agencies;
• full control over content workflows.

Our experts will navigate you through each step of a new Modular Content Strategy process. Watch our webinar recording to dive into the benefits of a modular approach; the approach that ultimately helps us create more efficiently and be more flexible. Here’s a great start!