Eyeforpharma 9th Annual Marketing and Customer Innovation Europe is over. Want to keep on top of what has been going on at the event? Look through the detailed summary to learn more what the event was about.
Pharma marketing’s staple event – something no less than this can be said about many a conference bearing the eyeforpharma name. Collaborative nature of CX advances was in focus this time. No matter how hard you digitalize the old workflows and paradigms, digital strategy only yields fantastic results when there is a cultural shift. Providing for the real multichannel communication, establishing the basics of new-era approach, setting up the culture of partnership – these have become game-changers for the early adopters – and unavoidables for everyone rest in the industry.
The event was about success stories presented in first person. More than 45 speakers from leading life sciences companies, including Novo Nordisk, Takeda, Janssen, UCB, Sanofi, Roche, Pfizer and Novartis, were present. Overall, about 250 pharma executives working in Marketing, Digital, CX, IT/CRM and Business Partnership/Technology, attended the event.
A Gold sponsor to the event, Viseven Group presented the recent breakthrough in life sciences multichannel content production – the one which, although still mysterious to many, is being adopted by a number of industry leaders. Modular content is now a thing, allowing pharma marketing to transcend channel boundaries, reach new levels of consistency and quality, and implement approved changes across the bulk of promotional materials at once.