How to keep your audiences solidly engaged with an omnichannel strategy

Customers are getting more digital, more mobile and more sophisticated. But what do physicians require most at this specific moment? Without doubt, relevant content, personalization, and consistency in whatever interaction they are in. The omnichannel digital transformation is not something nice-to-have, it is the obligatory approach to business in forthcoming years. Omnichannel marketing ensures that no matter which channel the HCP will choose, the message and the experience will be seamless and coherent. This approach integrates the technology, content, and people behind in an effort to make your customers feel valued.

Here are just a few wins you will get from omnichannel strategy implementation:

• All touchpoints are perfectly aligned
• Communication with customers via preferred channels
• Solid brand awareness and better consumer engagement
• Less customer acquisition costs
• Only relevant content your audience expects to get
• All channels are available to HCPs and cross-connected

Our speakers are top experts on the subject:

Birgitte Dreyer, Senior Multichannel Manager, at Novo Nordisk

Vytautas Valantavicius, Senior Account Executive, at Salesforce for Marketing

Kenneth Sanchez, Chief Officer, at Viseven USA-Canada-LATAM