17th Annual Eyeforpharma Philadelphia 2019

This event took place in April 2019 – and we are proud to have been right in the middle of the discussion! For more information on the insights from global pharma leaders and the panel talk we participated in, take a plunge into the Twitter feed digest we carefully prepared for you.

Time to embrace the value-based care

Big pharma is being transformed by advanced analytics, cloud computing, mobile technologies, IoT, Big Data – the list is going on and on. However, going deeper, it’s all about the value those changes bring on. In April, the 80+ top minds from Sales, Marketing, Patient Engagement, Patient Advocacy, Medical Affairs, Market Access and RWE functions gathered to collaborate and create a compelling story for Big Pharma’s future leadership.

#efpPhilly (April 16-17) was the only place where the pharma’s key decision makers from across the commercial spectrum got on stage to bring new insights, demolish old schemes and formulate innovative strategies. Top medical-pharmaceutical speakers were going to congregate in order to write the blueprint for healthcare’s future. It’s just a matter of time and the number of efforts done when Big Pharma will step entirely on that value-based care path and attain its commercial excellence.

A short list of chosen themes discussed:

• How to make patients’ outcomes the measure of pharma’s success
• Leap beyond medicine: it’s time for medical leadership
• The future of personalized data for incremental success
• Driving a better patient experience with AI&ML

You can look through the full agenda here:

• Value-based care: going beyond unmet needs to transform patient experience
• Commercial excellence and its new role
• Customer experience in the omnichannel era
• Medical affairs: how to shape a medical function into a winning model for your company?
• Market access: why pharma needs to engage more than ever before?
• Real-World evidence: from its concept to impact

Our contribution

“Content that easy to use, repurpose and segment across more channels than ever before”

Consider the following question: is your content ready to be scaled and efficiently managed through any platform or device? The idea of modular content is not just going to be the next pharma marketing trend, yet it’s expected to become a norm.

Our solutions are centered around the idea of content universality – that’s what Viseven Company has been working on and gradually mastering. Thus, for this annual event our speeches and workshops were built upon channel-agnostic content approach suited for any system and for any device of your choice and preference. Our presenters exhibited the possibilities of eWizard platform and demonstrated the Digital Content Factory approach for cross-channel content production. Allow data to be an enabler for driving innovations in healthcare and pharma industry.

Besides presenting the innovative connected content approach at booth #118, one of Viseven’s top professionals, Alexander Dudinets was sharing the stage with officials from GSK, Pfizer and Eli Lilly in a panel talk on Day 1:

Panel: The Operational Blueprint to Finally Get to Omni-Channel Market Engagement

• How Marketing must adapt, and what to expect from sales reps, in an omni-channel age;
• How to leverage incentives to drive change;
• How to stop inertia, and drive execution with strategy in mind instead.

The Venue

Philadelphia is the first World Heritage City. There’re lots of must-see attractions and it offers unlimited list of architectural treasures to visit. The Pennsylvanian Convention center is a unique meeting place in the North U.S. The building is located in the heart of the city and highly recommended by event managers as one of the most convenient to public transportations. The facility is elegant inside as well as outside and functional in terms of hosting a large number of hosts for summits, conferences, etc.  By the way, if you feel like taking a rest and relaxing in the intervals between sessions – the major attractions are just several minutes away. For winding down you may consider Franklyn Square or the City Hall.

 We are proud to have been a part of eyeforpharma Philadelphia. Interested in what our workshop and contribution were centered around? To get further assistance, contact our team or subscribe to our newsletter – we will be glad to collaborate.