Events 2017-09-26T09:41:23+00:00
Early bird $200 discount
14/11/2018 - 15/11/2018
All Day
Sophitel Philadelphia Hotel, Philadelphia

How to use digital to cope with consumerization of healthcare? How to further the leap beyond the pill to a holistic value-bringing paradigm? What exactly should personalized customer experience mean in pharma? This is what brings leading enterprises together in Philadelphia this November.

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FREE
25/09/2018
16:00 - 16:30

What are those main goals concerning multichannel approach? Do you want to target multiple audiences and regions keeping your brand identity or message different TA with personalized messages easily? If so, you have a chance to elevate your marketing digital excellence without additional workload.

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FREE
18/09/2018
16:00 - 16:30

What does it take to make an effective eDetailing? A sufficient budget? A strong creative team? Or simply lots of versatile slides? The answer is far more complicated than we would wish it do be, and – you guessed it – a mix of it all.

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FREE
28/08/2018
16:00 - 16:30

A boring email a day will keep the doctor away, as this saying probably goes for pharma marketers. What makes an HCP really listen to your marketing message? Is it the wow-effect? Variety of channels? Availability? Repetition? As a matter of fact, it’s all of the above and it’s called multichannel engagement.

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FREE
23/08/2018
16:00 - 16:30

It turns out that emails not only have the potential to be as sophisticated as to appeal and inform efficiently – but are actually succeeding! The trick is to know what emails HCPs will never mark as junk. Pharma has all chances to engage, and here’s a bundle of best practices currently in the industry.

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