How Viseven Helped a Leading Pharma Company Ensure Consistent eDetailing Across Markets

Many small and medium-sized businesses face a growing challenge: as the pace of technological advancement accelerates, so does the demand for resources; yet these companies often lack those resources. How can those businesses not only stay afloat, but also keep up with the competition and big brands? In this case study, we will tell you about one example of how smaller companies can persevere and beat even the most unimaginable challenge with just one solution that can streamline digital content production.

Client Overview 

The client is one of the top 15 global pharma businesses based in Zug, Switzerland. The client’s team consists of talented professionals who build interactive digital aids every day. Moreover, the company underwent a massive digital transformation some time ago, so new tech or tasks are already a regular occurrence. 

The company updates their eDetails twice a year and shares newer versions overseas. One of the company’s main goals is to ensure that all its audiences receive updated eDetails and provide emerging markets with the same opportunities as established ones. 

The Challenge 

One of the challenges the client faced was the amount of work that their small team had to handle daily, sometimes double the workload of an average professional in Zug. Still, there was a lot more work left to do, and the company could not afford a Digital Content Manager just for updates. 

Even though the client had limited resources, they still prioritized localization. They knew how important it was, so they did their best to ensure that every piece of content, whether images, texts, or messages, was localized for different regions. As much as they tried, localization still demanded a lot of resources, leading to the next question: Are there user-friendly eDetail and email template builders that even users without technical skills could use to edit content, swap images, or manage slides? 

The client knew they needed a change. Something that would provide the transparency needed to track template use and performance across marketing, tools with KPI reporting capabilities, and full integration with already existing systems. On top of that, they were looking for a solution that was compliant with industry regulations and incorporated approval workflows. 

Our client faced a difficult situation: only a handful of markets with budgets could afford updates, and 22 countries were still waiting for a scalable solution. 

Our Solution 

Having launched over 3500 successful projects and assisted many companies with digital transformation, we knew exactly what our client needed. And it was a supportive partner that they could trust. We proposed an out-of-the-box solution — Digital Content Factory. This integrated solution helps companies gain ultimate control over each pixel of their digital strategy in general and eDetailings in particular. Moreover, it can become a single workspace between Global marketing teams, Local marketing teams, and external digital agencies.  

With the digital content factory, companies can access various tools and solutions for automating routine processes and improving decision-making. Moreover, DCF is a solution that can go well beyond that, providing companies with all the means necessary to cut costs, bring top ideas from across the enterprise to life, and adopt innovation.  

The Viseven team understands how important it is to help businesses cut costs instead of forcing more services on them. This is why we provided our client with a solution not only designed to solve their problem but also tailored to meet the company’s specific needs.  

Digital Content Factory introduced the Digital Manager role, which became a link between all the participants in the content development lifecycle. This way, the client didn’t have to hire and onboard a new team member, but were still able to tap into the expertise of someone capable of handling irregular updates. Digital Content Factory, powered by the eWizard platform, helped optimize internal and external collaboration and empowered fast and cost-effective digital strategy rollout. 

Impact 

With the Content Factory, our client was able to: 

• Set up custom monitoring with dynamic KPIs tailored to their business goals. 

• Track and measure the most critical KPIs, with real-time data synchronization to their CRM. 

• Increase access to approved, reusable content by 90%, accelerating time-to-market. 

• Gain total control over strategic content supply to ensure uninterrupted business operations. 

• Achieve significant savings in both budget and time on content development. 

Moreover, Content Factory pharma has a great impact on advanced analytics and its establishment. Here is how: 

• 52% increase in purchase order accuracy 

• 89% optimization of strategic supply 

• 33% risk reduction 

With Viseven Digital Content Factory, companies can enhance their collaboration within teams and ensure a more strategic approach to digital content governance, modular content, and production. DCF helps businesses to: 

• Reduce costs on material production, localization, and reuse. 

• Make content more accessible, and employees — more engaged. 

• Optimize communication between global, local teams, and external digital agencies. 

• Streamline full contract management support in line with client needs and minimize risk exposure in contracts.

• Ensure transparent and agile business processes due to integration with Veeva Vault, iRep, CRM, PromoMats, CoBrowse, and Approved Email.  

• Facilitate easy innovation adoption with an innovative talent development program, focusing on both hard and soft skills.  

• Enhance compliance throughout the whole content development process.

• Enable real-time analytics engine to generate deeper, more valuable insights from richer, live data, thus enhancing risk management and facilitating better decisions. 

Digital Content Factory by Viseven leads to an 83% quicker transformation, 47% faster time to market, 64% digital content production process improvement, and 50% accelerated review cycle. 

Final Thoughts 

From global-local pharma strategy to scalable content production, Digital Content Factory can assist with many things. However, there is much more to DCF than streamlining processes and cutting costs. It gives companies a chance to focus on strategy instead of just delivery. 

The Viseven team is honored to have contributed to our client’s decision to undergo digital transformation. We are always open to collaborations — leave a message if you want to embark on your journey to digitization with our team by your side.