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Innovations are not behind the corner, they’re already here! And remote education with the help of smart technology is not mere words anymore. Imagine, that doctors may be somewhere far-far away, and you still can reach them. What is more, providing them with the relevant content just when they need it – either during the appointment or when they look up for some additional product-specific information. Looks quite well, doesn’t it?

This short guide will hint you how to get the most of the technology for remote communication with HCPs, while bringing value into each interaction.

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Also, you may want to see how Digital Content Factory works. To do that, press the button below:

Pharmaceutical companies need assistance to build trust, keep up with regulations, and manage sensitive data. A well-designed healthcare platform can be your solution. We understand the pain points and specialize in developing secure, compliant platforms that drive you ahead of the curve. Consolidate information, manage diverse content formats, and customize your portal to create unparalleled HCP engagement experiences.  

Explore our proven track record and find out why top pharmaceutical brands choose us to become their one-stop shop for essential healthcare portal knowledge.  

Download this case to learn more about:  

• How we build trust through transparent, high-quality medical content and a commitment to data privacy.  
• How our expertise in regulatory compliance ensures your platform aligns with the complex healthcare landscape.  
• Ways we centralize and manage diverse content (articles, videos, podcasts) for a seamless HCP experience.  
• Our success in developing custom modules of patient portals in healthcare to enhance HCP profiles, analytics, and overall platform functionality.  

Complete the form below to get our case study to your inbox. 

The pharmaceutical industry faces complex challenges, which involve data security, physician burnout, and ever-evolving patient engagement technologies. Innovative app solutions offer the potential to address them all, enhance patient care, and build trust.

We specialize in developing secure, user-friendly patient apps, both native (iOS, Android) and cross-platform.

Explore our success stories concerning patient apps, digital clinics, and AR technology, and get to know why leading pharmaceutical brands trust us to deliver patient-centric experiences.

Download this case to learn more about:

• How we implement robust data security measures to protect sensitive patient information.
• Our strategies for designing apps that streamline workflows, potentially reducing physician burnout.
• Our patient-centric development approach fosters trust and facilitates improved engagement.
• Real-world examples of our success in creating transformative patient apps, digital healthcare experiences, and AR tools.

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How do you ensure your content development process is always as effective as possible? Here at Viseven, we continually seek ways to optimize content production and delivery workflows. Sometimes, integrating existing technology with new advancements can be challenging. However, as you’ll see from this success story, everything is possible. The Viseven team assisted our client, a global company specializing in developing cutting-edge therapies in oncology and immunology, in developing the Adobe Experience Manager infrastructure. And we are ready to share the results with you. 

In the case study, you can learn more about how the Viseven team: 

• Dealt with unaligned streams and poor cooperation that affected planning possibilities and resulted in severe budget issues; 
• Removed the third-party dependencies in a short time; 
• Assisted the client with aligning local initiatives, global marketing initiatives, and global technical initiatives; 
• Resolved the issues with varying contract types that affected deadlines, resource allocation, priorities, and budget; 
• Addressed the intertwined requests for visual and technical changes that created a hidden complexity where adjustments in one layer impacted the other, and vice versa; 
• Developed a defined plan for quality control as the solution scaled up. 

Due to our collaboration, the client took control of all systems and services connected to the infrastructure. Both global and local processes were aligned according to the request. 

Access the case study now in just a few clicks!

In the pharmaceutical and biotech industries, the role of content has never been more significant. With more companies embracing omnichannel marketing and personalization, the need for high-quality content keeps increasing. 

As one of the essential content formats in pharma, eDetailing has proven its efficiency during the COVID-19 pandemic when remote calls were merely the only opportunity for sales representatives to directly engage with healthcare professionals (HCPs) and pitch their offers. After the pandemic, traditional pharma marketing as we know it changed for good. More companies within the industry focused on digital HCP engagement, where eDetailing plays one of the crucial roles.

In addition to extraordinary benefits equally for sales reps and HCPs, eDetailing has unique peculiarities of realization we shared in this case study. The material includes helpful guidelines to create an interactive and engaging eDetailer that converts HCPs from new leads into loyal customers.  

After downloading a PDF file through the form at the end of this post, you’ll discover: 

• how to optimize and place texts without overloading the structure 
• how to design your eDetailer to make it attractive for HCPs 
• how to implement the three-click rule for better navigation 

Here’s the basic information about the case, our client and their challenge, and the solution we provided to eliminate it. 

The Client 

One of the world’s top 50 pharmaceutical companies wasn’t satisfied with their eDetailing presentation materials. In search of a better customer experience, our client became interested in revising their approach to creating eDetailers for particular segments of healthcare providers. 

The client’s goal was to engage with their target audience in Ukraine. The enterprise wanted to build long-term and fruitful relationships with the representatives of three HCP specialties: general practitioners, cardiologists, and neurologists. 

The Challenge – The Enhancement of Existing eDetailing Materials 

Original materials developed by the company’s internal content marketing team lacked appealing design and intuitive navigation. Each slide of the client’s presentation was text-heavy and contained long descriptions. The presentation’s structure resembled a scientific paper rather than a promotional material. 

The primary task of our team was to help the client create an eDetailer with an intuitive structure, optimized texts, and attractive design to demonstrate the basic information about their product without getting HCPs bored. 

The Solution – eWizard Content Experience Platform 

Our company divided the process of creating the client’s eDetailer into a few steps. 

The first step was to develop an action plan. Our content marketing team revised existing content and analyzed each slide within the presentation. We needed to identify and summarize all shortcomings to fix them and enhance user experience. 

The second step was text optimization. After reviewing the presentation’s content, our copywriters refined texts to provide HCPs only with essential information about the product. The objective was to shorten texts and keep HCPs engaged till the last slide without losing crucial data. 

The third step was the design of an easy-to-understand structure and captivating appearance. Our designers devised an original color palette, organically structured texts, and added animation and transitions to each slide. 

To enhance the client’s eDetailer, we used eWizard – a content experience platform that have all the necessary features and tools to produce, localize, distribute, and analyze eDetaling materials. 

The Results 

In the shortest terms, our team adjusted the client’s presentation to satisfy all their needs and preferences. The client’s sales representatives received a powerful instrument to support their speech during the product demonstration. The presented information became sufficient and consistent, with no space for false interpretation or misguidance. 

Complete the form below to receive your copy of this case study straight to your inbox.  

Need help with pharma eDetailing? Use this link to contact us now, and we’ll get back to you shortly at any convenient time. 

The Viseven team has gone through plenty of unique cases where an omnichannel customer journey would be a brand new HCP engagement practice in the pharma market.

A top 50 pharma enterprise from France addressed Viseven to solve a problem that has become widespread in the transforming digital world.

The challenge was to increase the number of registrations to a new web portal section for cardiologists using existing audience demographics which comprises 4.847 healthcare professionals.

This omnichannel marketing case study unveils the benefits of using automation technology and explains how to implement a subscription strategy that would become an impulse for boosting sales and ROI.

The Main Goals

After creating and launching a new section of the website, our client could not reach success and attract the desired amount of new users. Our objectives were to:

• create the customer journey that includes several branches for multiple customer experience scenarios
• produce content of diverse types and for a few promotional campaigns
• launch subsequent campaigns to encourage 300 visitors to subscribe to the website

The Main Challenges

When examining the possible solution strategies for the case and considering the circumstances in the pharma industry, we had to:

• break down a stereotype of websites as online resources that contain solely promotional materials
• engage with HCPs using a modified channel mix to introduce a new section of the client’s web portal

The Solution

After analyzing the target database account data and customers’ previous behavior, we decided to take advantage of a marketing automation platform and its features that allowed us to:

• use email and SMS as two main channels for pharma customer engagement
• reserve social media as an extra channel for possible scaling

Final Results and Achievements

Within a two-week marketing campaign, the Viseven team created an impact on the future of the company and reached several key points:

• 98% goal attainment
• 196 new registrations
• 3x registration boost of potential customers

Fill in the form below to get this pharma omnichannel case study straight to your inbox.

Because of the Covid pandemic, there has been a tremendous global shift to digital practically overnight. Content marketing was not an exception, and the pharmaceutical and life science companies that were reluctant to adapt to this change suddenly found themselves on the line. Our client reached out to us to streamline their content delivery in order to stay competitive in this new reality. 

Client 

A Belgium-based biotechnology company specializing in the development and commercialization of innovative drugs. 

Project coverage 

The solution was launched globally in 2021 and subsequently distributed across all ten markets of the client. 

Backstory 

The biotechnology company wanted to standardize their content delivery process. They aimed to produce engaging and relevant content at scale, while reducing time-to-market and operational costs. To achieve these goals, they initiated a Request for Proposal (RFP) for a content factory (CF). Viseven emerged as the winner among all participants.  

Challenge 

Our client needed to gain a competitive edge in new markets where customers already had trust in local biotechnology companies. Our team had to launch persuasive content campaigns that would entice HCPs to consider changing their partners.  

Solution 

Viseven helped the client to build a CF to produce personalized, meaningful content on a large scale. We used the modular approach to shrink content production costs, ensure message consistency, and accelerate the medical legal regulatory (MLR) process. To effectively connect with the target audience, we strategically used multiple channels, such as eDetailers, emails, landing pages, and banners. 

Tech stack: 

CRM and CLM – Veeva CRM & CLM 
Approval – Veeva Vault PromoMats 
Reporting – Veeva CRM MyInsights 
Marketing automation – Salesforce Marketing Cloud  
Web – Adobe Experience Manager 

Value:

• The client standardized the content creation process, speeding up time-to-market and eliminating errors with pre-tested templates. 
• The number of content distribution channels has been expanded from two to five, resulting in a more extensive reach and deeper engagement. 
• The client connected all channels into a single ecosystem, ensuring consistent messaging. 
• The stakeholders reported a high satisfaction rate, giving 4.9 stars out of 5.
• The peak volume of requests jumped from a modest 28 in 2022 to an impressive 217 in 2023.

Client Profile:

Company Bio 

The client is a global healthcare company empowering people worldwide to live healthier at every stage of life. They provide access to medicines, advance sustainable operations, develop innovative solutions and leverage collective expertise to connect more people to more products and services. 

Project Overview 

The client was looking to create a unified system for collecting requests from medical reps to effectively engage with HCPs. As a global pharmaceutical company, it was important for the client to unify these processes since the rules and regulations governing HCP engagement vary from one country to another, and it is necessary for the client to remain compliant. 

Why Viseven?

Viseven actualized many successful projects for the clients in the past, such as various Myforce CRM customizations as well as projects involving eDetailer and eWizard. The client was very pleased with the services we provided and did not hesitate to approach us with a new custom software development project. 

Business Challenge 

While creating a unified system for collecting requests from medical reps for engaging with HCPs is not a big challenge in and of itself, the project became more complex as we went along. One of the complications was that the client did not have a detailed vision and understanding of the functionality of the tool, which meant that we would need to gather the requirements ourselves, depending on the business needs. 

In addition to this, we needed to implement complex system-to-system integrations while maintaining strict legal compliance with laws and regulations in 50 countries. All of this needed to be developed from scratch, starting with the business owner’s idea and all the way to roll-out and support. The end solution would be rolled on in 6 stages across 50 European countries. 

Solution Delivered to the Client 

Viseven developed a product called the Handy Tool, which works on the web inside Salesforce as well as on mobile applications for iOS and Windows. Medical reps can create requests in the Handy Tools and the system dynamically shows all the fields which need to be filled in and automatically identifies approvers for each of the requests. 

There is also an approval flow automation, which helps speed up processes of signing the docs, approval from direct managers/supervisors and from different functions, like Finance, Medical, and Legal, for a given interaction 

Our business analyst and project manager gathered all of the requirements from the client while meeting strict development timelines for the development of each feature. Communication was maintained with key stakeholders via agreed regular meetings and emailed status reports. A communication plan was developed during the Project Planning phase and agreed upon with business stakeholders, such as the product owner and project sponsor.  

Viseven provided a dedicated Project Manager who maintained all ongoing communication with the client. All discovered risks and problems were discussed during the regular status check meetings and presented to key stakeholders. 

Results

So, what we have done? Here are the main points, which we are proud of in this Salesforce healthcare case study:

• Salesforce & Mobile App Integration
• Relieved Adaptation of Med Reps to Regulations
• Reduced Manual Work
• Documentation Automation
• Automated Approval Flows
• System-to-system Integrations with Legal Compliance in 50 countries

Use the form below to request a case study in PDF format and learn about IT software, designed to support processes for interacting with the healthcare community.

Here’s a question for all pharma marketing enthusiasts out there: what if we told you there is a way to create flexible, multichannel and omnipresent content that’s just a search bar away? This content, existing beyond devices, channels, and campaigns, enables marketers to create content once and publish to (m)any systems. We call this trailblazing concept “modular content” and it is not just a brave new marketing trend; this is the ultimate future of multichannel we are talking about. And the best news is – this future is already here! Download our eBook to uncover the new, more sustainable way of content creation. We’ll start off with fragments, templates and the underlying business logic for all marketers, planning to move away from channel-centric campaigns and start off with square 2.0.

Do any of these questions sound familiar?

• How fast can I get a new presentation for eDetailing?
• What’s the best way to localize these assets for that new market?
• HCPs prefer online meetings, where to get content for remote calls?
• Will I launch this new email campaign on time?
• Is it possible to think creatively under such pressure?

There are answers! Download free eBook and learn more about a unique approach. Get ready to supply multichannel content in a fast and easy way, enabling the most inspired and ambitious of marketing strategies.