Transforming Content Operations for a Medical Marketing Agency with a No-Code Approach

Content operations are at the heart of most marketing activities. Regardless of your approach, you need high-quality content to make a lasting impact — especially when targeting audiences such as healthcare professionals, doctors, physicians, and nurses. To make your marketing work for this type of audience, you need to create strong content. It sounds like an easy formula, but in reality, a lot of work goes into producing even short-form assets.

Many companies and agencies face a key question: what content operations solution is easy to implement and requires no coding? Today, we provide the answer through a real success story.

While searching for a reliable low-/no-code solution, our client discovered eWizard and chose it as their primary content operations software for creating regulatory-compliant content. In this story, we will tell you more about how eWizard helped enhance its digital content operations and achieve operational efficiency.

Client Profile: A Healthcare Marketing Agency Focused on AE and CLM

Our client is a medical and healthcare marketing agency operating in the highly regulated pharmaceutical communications environment. They specialize in creating Approved Email (AE) and Closed Loop Marketing (CLM) content, helping life sciences companies engage healthcare professionals through compliant, high-impact digital campaigns.

In a space where content production efficiency, compliance, content scalability, and speed to market are critical, the agency continuously seeks technologies that integrate seamlessly with pharma clients’ preferred platforms while strengthening operational performance and long-term return on investment. This agency prioritized streamlining digital operations in healthcare and pharma, while also empowering employees to focus on delivering high-quality content.

The Challenge of Scaling AE and CLM Without In-House Development

Facing the absence of in-house developers, the agency grappled with familiar marketing challenges: invest time and budget into recruiting specialized technical talent, outsource development with limited control over timelines, or find a user-friendly solution that would let their teams build and deliver AE and CLM content independently.

The uncertainty slowed content production, added pressure on project managers, and made it harder to meet pharma clients’ expectations for speed, compliance, and seamless platform integration. Like many agencies navigating digital transformation, they needed a way to scale delivery without scaling headcount.

Turning Existing Workflows Into a No-Code Production System

The journey began with a shared question: how could the agency scale AE and CLM content delivery without adding technical complexity to their teams’ daily work? Together, we explored their workflows, pain points, and ambitions — not just what they needed today, but what would help them grow tomorrow. Through joint discovery sessions and brainstorming workshops, our teams aligned on a vision of faster, simpler, and fully compliant content creation.

That vision led to eWizard — a content experience platform built for pharmaceutical and life sciences communications. From the first hands-on sessions, the agency’s team was involved in shaping how the platform would fit into their pharma content operations. With eWizard’s intuitive no-code interface, non-technical specialists gained the confidence to build AE and CLM materials independently, while power users explored advanced capabilities to push projects even further. Ideas moved quickly from concept to execution — with content deployed to field teams in as little as six hours.

As adoption grew, collaboration with the Viseven team deepened. The agency shifted its focus from managing development constraints to refining messaging quality and campaign impact. Streamlined workflows improved speed and accuracy, while built-in compliance safeguards reduced risk across projects. Throughout each stage, our customer success team worked side-by-side with the client — listening, adapting, and tailoring solutions to evolving needs. This consistent support fostered trust and turned implementation into a true partnership.

Together, we built a more efficient, reliable, and scalable way to deliver complex pharmaceutical content — grounded in shared goals and continuous collaboration.

Six-Hour Turnaround for AE and CLM Assets

The introduction of the eWizard content operations platform transformed the agency’s content production model.

By eliminating reliance on external developers, the team significantly accelerated project turnaround times — moving from concept to field-force-ready AE and CLM content in as little as six hours. This dramatic increase in speed enabled the agency to take on more projects simultaneously without expanding headcount.

Streamlined workflows and built-in compliance safeguards improved accuracy and regulatory adherence, reducing rework cycles and minimizing approval delays. As a result, content reached pharma clients faster and with greater consistency.

With intuitive no-code workflow automation tools, the agency strengthened its client-centric focus. Teams spent less time managing technical constraints and more time refining messaging and creative quality, directly elevating the value delivered to end clients.

Finally, shared access to the platform enhanced collaboration between the agency and its pharma partners, fostering more transparent communication, smoother feedback cycles, and stronger long-term partnerships.

What the Agency Team Reported

The impact of eWizard on marketing content operations was best captured by the client themselves:

The best advantage of eWizard is its speed. We can extract the desired material without spending a lot of time developing AE and CLM.

Enhance Your Content Operations with eWizard

The success of this agency showcases the transformative potential of eWizard. By removing development bottlenecks and introducing intuitive, no-code content creation, the platform streamlined workflows, elevated content quality, and strengthened collaboration between the agency and its pharma clients. Today, the team delivers exceptional AE and CLM experiences faster, more accurately, and with greater creative focus — proving that when the right technology meets the right partnership, agencies can unlock a new standard of content excellence and develop content of the best quality possible.