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Four years sounds like a distant future. But not for the roughly 600 pharma and biotech brands that are required to complete their CRM migration by September 2030. Once they choose a platform — Salesforce Life Sciences Cloud or Veeva Vault CRM — they may have only a couple of years left to execute the […]
CRM migration is often treated as a routine technical upgrade — swap the system, move the data, done. But in pharma, CRM plays too central a role for that framing to hold. Any CRM migration quickly becomes a serious pharma digital transformation initiative, touching HCP engagement, compliance, and operations all at once. In this article, […]
Some life sciences brands still live and die by the idea that differentiated products offered at competitive prices are what wins a deal. Branding is often treated as the cherry on top. It is nice to have a strong brand, but many believe it has little influence on whether an HCP chooses one product over […]
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