Top Pharma Brand Boosts Return Visits and Engagement With AI-Powered HCP App 

One top 50 global pharma company had the content primed to be read by healthcare professionals (HCPs) — years of research, medical insights, and therapeutic expertise.  

But they also understood something crucial about their audience: HCPs don’t just want access to content, they need it to be relevant, timely, and easy to find. Personalized experiences save HCPs time, cut through information overload, and ultimately increase their trust in the platform delivering it. 

So instead of launching yet another basic portal or repository, the company set its sights on something more intuitive — a solution that could meet every HCP where they are, speak their language, and surface the most relevant materials in seconds. 

Ambition: No More Basic HCP Portals 

At a major industry conference, a chance conversation sparked something big. One of the world’s leading international pharma companies, an enterprise with over 70 years of history, shared an ambition with us.  

They were looking for a software development vendor that not only had the tech capabilities to develop a solution, but also the pharma marketing experience to help the company transform how they connect with doctors. 

Their goal was to make medical research and educational resources more accessible, personalized, and valuable to HCPs.  

This company already had content — a lot of it. With active research, development, and production across multiple therapeutic areas, including cardiology, oncology, immunology, metabolic diseases like diabetes, and neuropsychiatry, they had amassed an enormous library of materials for various HCP audiences. 

What they needed was a smarter, more user-friendly way to deliver it, while retaining engagement and simplifying access through modern pharma mobile solutions. 

Solution: How Did We Go About Smart HCP Portal Development 

What followed was a structured, collaborative process that began with mutual understanding, and ended with an intelligent mobile experience tailored to every HCP. 

The Viseven team joined the client’s communication system for direct discussions about the requirements and the key milestones of the future solution. 

To make sure that the app matched the expectations as well as fit seamlessly into an existing ecosystem, we chose a proven five-phase approach: Discovery, Design, Development, Testing, and Deployment. 

Designing an intuitive experience 

In the Design phase, our team created wireframes and functional prototypes that prioritized ease of use. The focus was to keep the interface clutter-free and accessible, so HCPs could navigate it fast and on their own terms. 

For mobile development, we chose native technologies, Swift for iOS, and Kotlin for Android, to ensure high performance and platform-native user experiences. The goal was to create what could confidently be called the best mobile AI assistant for healthcare professionals — something built around how doctors actually work. 

Integrating intelligence 

The cornerstone of the app is its AI mobile assistant, built using IONOS GPT. This integration allows for natural language understanding and multilingual support, so HCPs can interact with the platform using voice or text and receive personalized recommendations and contextual suggestions. We also integrated OpenAI language models as a fallback mechanism for extended language capabilities and enhanced content discovery. 

Compliance and quality assurance layer 

Given the importance of compliance in the pharma industry, we embedded security at every level. The solution was developed in accordance with ISO 27001 and GDPR standards.  

Our QA team conducted manual exploratory testing across mobile environments, while continuous integration pipelines ensured stability and early detection of regressions. We also delivered complete documentation (from architecture diagrams to test plans) to support future scalability and governance — vital for long-term pharmaceutical innovation. 

Reducing internal workload 

Beyond the AI experience itself, the app was built to decrease the client’s operational strain. Content suggestions are automated, repetitive queries are handled by the assistant, and user onboarding is simplified. 

Together, these improvements not only enhanced the user experience but also freed up approximately 120 hours of internal effort per quarter, allowing the client’s teams to be more productive in higher-value work.

Results: Did the End-Users Like the App? 

Well, the numbers tell us that doctors did, in fact, appreciate the functionality.  Just three months after the launch, the AI-powered HCP portal had already made a noticeable impact: 

• + 22% increase in returning HCP users 

• + 30% longer session durations 

• – 40% reduction in manual editorial effort 

• – 20% drop in support ticket volume 

•  ~120 hours saved per quarter on internal operations 

What was extra gratifying is that the internal response matched the metrics. 

The AI assistant app exceeded our expectations. It’s fast, smart, and incredibly user-friendly. We’re already seeing positive feedback from our users and are excited about what’s next. Great job by the team! — Product Owner  

Where Do We Go From Here? 

With the portal and mobile AI assistant live and delivering value, the next chapter is already in motion. 

We’re now exploring the integration of the client’s broader content factory into eWizard, our content experience platform. This step will unlock greater modularity, automation, and brand consistency across channels, helping the client scale content production, speed up approval processes, and support even more personalized pharma engagement strategy in the future. 

What Did This Project Prove? 

• Personalization is expected and appreciated. HCPs engage more when content feels tailored and timely. 

• Content delivery matters as much as content quality. The most valuable insights won’t drive action if they’re hard to find or buried in static PDFs. 

• Native apps still matter. Mobile-first, responsive design gave HCPs the freedom to access content on the go, increasing usage. 

• AI in pharma works best when built around real needs. By combining conversational AI in healthcare with strong UX, the app has the potential to become a go-to digital tool, not just a content dump.