Category: Uncategorized

An efficient content management process can make or break a company’s ability to respond to market changes. When a leading pharmaceutical company approached Viseven with challenges in their digital asset management, we saw an opportunity to revolutionize their workflow with AI-powered auto-tagging. This case study explores how our partnership led to remarkable improvements in efficiency, cost savings, and strategic alignment. 

Client Overview 

Our client, a global pharmaceutical leader, was struggling with an ever-increasing volume of content across various engagement channels. Their manual tagging process was holding them back, leading to inconsistencies, errors, and significant time delays in bringing content to market. 

Challenge 

The company faced several critical issues: 

• Low content reuse due to poor searchability 

• Inconsistent and inefficient manual tagging processes 

• Extended project timelines and increased costs 

• Difficulty in measuring campaign effectiveness 

• Challenges in handling specialized medical content 

These problems were not just operational headaches — they were impacting the company’s ability to compete effectively in a rapidly changing market. That is why our client needed a reliable technology partner who could help with the implementation of effective auto-tagging. 

Our Process 

At Viseven, we believe in the power of AI to transform business processes. We proposed an innovative solution: an AI-enabled auto-tagging engine that would connect seamlessly with the client’s digital asset management system (DAM). Our approach involved three key stages: 

1. Training the AI model for strategic tagging: We started by gathering the client’s taxonomy matrix and curated datasets to train our AI model. This ensured the model could accurately assign strategic tags that aligned with the company’s key messages and internal categorization system. 

2. Enabling contextual tagging: We fine-tuned an LLM to generate precise contextual tags, enhancing the descriptive power of the tagging system. 

3. Enriching content assets: Once trained, we connected our AI engine to the client’s DAM system, automatically enriching existing and new content assets with both strategic and contextual tags. 

Throughout the process, we maintained close collaboration with the client, ensuring the solution met their specific needs and aligned with their strategic goals. 

Impact 

The implementation of our AI-powered auto-tagging solution brought about transformative results: 

• Manual tagging work was reduced by 60%, freeing up thousands of human hours for more strategic tasks. 

• The speed of content flow increased dramatically, reducing time-to-market for brand campaigns. 

• With a ROI of over 340%, the solution proved to be not just effective, but highly cost-efficient. 

• Improved tagging accuracy led to better searchability and higher content reuse rates. 

• The solution fostered collaboration across diverse functions, from marketing to IT, driving unified business objectives. 

Our client saw improvements across the board — from content management and workflow optimization to compliance and cost reduction. The AI auto tagging software we implemented became a cornerstone of their digital transformation strategy. 

Ready to Transform Your Content Management Process? 

Whether you’re struggling with content categorization, looking to improve your tagging precision, or aiming to scale your digital asset management, our team of experts is here to help. 

Don’t let manual processes hold your business back. Contact us today to learn how our AI-powered solution can revolutionize your content management strategy. 

A leading pharmaceutical company sought to not just promote its products, but create a unique, engaging platform for the HCPs to stay informed at their own pace. They recognized the power of memorable, relevant content — however, standing out in a crowded and highly competitive industry would require an innovative approach. 

Client Overview 

The client is a top 10 European pharmaceutical company selling Rx and OTC products globally across multiple markets and regions. Their audiences include healthcare professionals spanning diverse specialties, languages, and cultures. 

Challenges 

While the company had successful product promotion strategies, they aimed to take a fresh perspective and explore new approaches. The goal was to build deeper connections with customers through content that was uniquely valuable, personalized, and inspiring rather than simply product-focused. However, delivering this tailored experience across varied segments raised complexity due to competition and regulatory hurdles. 

Partnership with Viseven 

The company partnered with Viseven to develop an omnichannel content strategy centered on two principles: uniqueness and accessibility. As a part of our collaboration, the Viseven team too the following steps: 

• Conducted extensive market research to understand audience needs, cultural nuances, and areas to differentiate. 
• Assembled cross-functional content teams including medical writers, marketers, designers, and editors. 
• Created initial “universal” content, like brochures, videos, interactive web pages, and apps tailored to global audiences. 
• Moved to more personalized content like emails and landing pages as interest grew. 

Impact on the Client’s Business 

By taking an audience-centric approach focused on education over promotion, the pharmaceutical company achieved breakthrough engagement: 

• HCPs globally embraced valuable medical information and wellness mentorship; 
• 5% of HCPs turned from just loyal customers to advocates; 
• Customers gained a deeper understanding of their conditions and treatment strategies; 
• The company transformed its brand perception from just a drug seller to a trusted healthcare advisor; 
• Interest and adoption of products grew substantially across regions; 
• Registrations in the pharma company’s portal increased by 42%. 

The results of our cooperation show that unique content can be the key to the hearts of consumers worldwide. 

Discover how Viseven can help your organization craft unforgettable, personalized content experiences that foster customer confidence and loyalty. 

While most publications emphasize how leading pharma companies use tech to discover and create innovative drugs, for many businesses, digital transformation extends far beyond the lab setting. Digital solutions help industry players analyze and understand the healthcare providers’ (HCPs) behaviors and better meet their changing needs.  

Yet, to reach these goals, brands must do their homework: organize massive customer datasets, keep them continuously updated, and bring this data to life through user-friendly visuals. Our client, a biopharmaceutical company, knows this firsthand, benefiting from an advanced MarTech solution that gives a bird’s eye view of customers’ data. 

About Our Client 

The biopharmaceutical and biotechnology giant, operating in over 100 countries, offers a lifeline to millions of patients with complex illnesses like cancer and inflammatory conditions. Timely access to these essential services can make a life-saving difference. To prevent any delays, it is pivotal for this pharma brand to continually engage with HCPs and keep the lines of communication open.  

Challenge 

The biopharmaceutical company found itself sitting on a goldmine of customer data within its Salesforce environment. However, this wealth of information presented a challenge – how to effectively organize the data and make it readily accessible to the employees.  

Equally important was trimming the time employees spent wrestling with data updates. Lack of data management made it tough to put a finger on what data was accurate and relevant. Mountains of raw numerical data also left marketing teams blind to patterns in HCPs’ behaviors, affecting their capacity to deliver value to these professionals. 

To solve this, they needed a team with deep Salesforce development expertise and a proven track record in building Lightning Web Components (LWC) applications. Having worked well with Viseven before, the client knew we were the perfect choice to build it. 

Our Process 

We started with a discovery stage, which is a standard part of our process: we gathered the client’s requirements and identified the project scope. Based on these findings, we decided to create a separate module in the Salesforce platform where users can view customer lists, select a particular customer, and assign an account manager to oversee that customer’s account. 

To enhance functionality and efficiency, our team ensured the client could: 

• Set up new therapeutic areas  
• Set up new marks or picklist values for tables  
• Rename, create, and deactivate sections in widgets 
• Add and delete sections in the rich text format 
• Update the information in the tables  
• Draw diagrams and process flows  
• Export the data in PDF. 

To ensure continuous adherence to client’s expectations, we arranged weekly meetings with a client and conducted frequent demos and user acceptance testing. 

Impact 

The project is still ongoing, but the Salesforce tool has already brought many benefits to the client’s team: 

• Data-driven decisions: They can now leverage data to improve engagement with healthcare providers (HCPs).  
• Enhanced communication: Data visualizations make it easier to share insights across the team.  
• Increased agility: Employees can adjust their strategies on the fly based on up-to-date data.  
• Global scalability: The tool easily adapts to different countries, streamlining operations.  
• Faster, more accurate targeting: The ability to make updates minimizes errors in decision-making and ensures more precise targeting efforts. 

If you need MarTech development services, feel free to contact us – we are always ready to help. 

In the context of the healthcare industry, maintaining regulatory oversight and compliance is an everyday effort. Regulations change, systems become outdated, and the consequences of noncompliance can be exceedingly dire. At the same time, efficiency and patient experience cannot be compromised.  

Let us look at Viseven’s case study that shows how our Advanced Compliance Management System (CMS) helped one of our clients overcome these challenges, altering the way healthcare interactions are managed. 

Structured Solution for Pressing Challenges 

The Advanced Compliance and Interaction Management System was designed on a robust Salesforce-based platform to reinvent the existing healthcare interaction management ensuring seamless coordination and comprehensive engagement assessments. To achieve the goals of the project, we had to address three major challenges: 

1. Resource allocation: Faced with a shortage of skilled Salesforce developers, the team initiated a rapid recruitment campaign and partnerships with educational institutions to bolster future talent pools. 

2. Accelerated deployment: To meet critical compliance deadlines, the team adopted an Agile methodology, which enabled us to adapt our approach and dynamically allocate resources as needed quickly. 

3. Ensuring compliance: The compliance management system integrated automated compliance checks to streamline processes and reduce human errors, with compliance officers involved from project inception for risk management and policy enforcement. 

Adopting Agile methodologies and having weekly meetings to keep all stakeholders in the loop were crucial for this project’s success. These practices allowed us to stay flexible and quickly adapt as new requirements came up. 

Project Outcomes 

The deployment of the Advanced Compliance and Interaction Management System set new standards in client’s operational efficiency, compliance, and user satisfaction, marking a significant milestone in healthcare interaction management. Together with the client, we achieved two major project goals: 

• Improved operational efficiency: Automation reduced task times from hours to minutes, with seamless integration into existing workflows. 
• Increased client satisfaction and compliance: The system not only met predefined objectives but also exceeded expectations with features like advanced analytics and mobile access, while ensuring compliance. 

Contact us to find out more about our custom solutions development services and how we help businesses solve their compliance challenges. 

Our experts are always prepared to consult you on digital transformation. Contact our experts today to discuss how we can help you achieve your goals!

The website is the brand’s public face. Developing one requires a complete mastery of the website development fundamentals and industry-specific expertise. In this case study, we will share our experience developing a website for a company that specializes in healthcare and pharmaceutical innovations. 

Client Profile 

The client is a global leader in healthcare innovations with over 114,000 employees worldwide, headquartered in Chicago, Illinois, USA. The company creates breakthrough products in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals that improve the quality of life for millions of people. The company focuses on cardiovascular care, diabetes care, diagnostics, neuromodulation care, nutrition, and branded generic medicines. Our client already operates in more than 160 countries, and their mission is to make a long-lasting impact on the health and well-being of individuals and their families. 

Challenges Our Client Faced 

The client decided to create a new design for the South African website and make some changes to the Indian one. Specializing in apps, websites, and other projects for pharma and healthcare sectors, Viseven is prepared to assist clients with their website development needs. Prior to working with the Viseven team, the client faced the following challenges: 

• Insufficient website performance; 
• Budget constraints; 
• Increased traffic; 
• Data protection; 
• Content management. 

Our main goal was to ensure that the website we developed met the client’s requirements, was delivered on schedule, maintained the highest quality standards, and helped the client achieve maximum effectiveness. 

Full-Cycle Website Development by Viseven 

The Viseven team developed the website for a new product. Our experts handled every step of the process, from the initial brainstorming sessions to the project’s completion, which included thorough reviews and additional discussions of all client’s preferences and remarks. Our responsibilities were: 

• Website design and development. The primary objective of our team was to create a website that matched the vision of our client and was user-friendly; 
• Quality assurance. Our experts developed the website in accordance with the Word Press best practices. 
• Regular communication and updates. Viseven maintained regular and clear communication with the client, discussing all necessary project requirements. 

Our mission is to provide companies with end-to-end development services, and to succeed, we designed a workflow that allows us to build solutions tailored to each client: 

1. Preparation and Alignment. At the initial stage, we set the project’s scope and goals, discussing all client’s needs, requirements, and vision. 

2. Development. In the next phase, our primary task was the creation of the website. During this process, our team discussed all possible challenges with the client if we had any questions or issues. Right now, the project is in the development phase. 

3. Internal testing. After developing the website, our team will move to the next stage of internal testing to ensure the highest product quality before it reaches the customer. 

4. User Acceptance Testing (UAT). In the following stage, the client will test out the final version of the product to see if it meets their requirements. 

5. Deployment. In the final phase, the website will be ready for launch. In case of any post-deployment issues, our team is ready to provide the client with comprehensive support and assistance. 

Impact & Results 

The client was impressed with the quality of the website, expertise of the Viseven team, and the consultation during the demo session. Our team successfully developed a website that aligned with the client’s vision of the perfect website. The project is still in progress, and the client is ready to extend our cooperation and continue working with the Viseven team on future projects. 

• Money & resources saved; 
• 1.5 months project duration; 
• The website follows all WP practices; 
• All client’s expectations were met. 

Through our commitment to the project, our team was able to deliver the following business value: 

• Enhanced user experience. The website developed by Viseven is user-friendly and easy to navigate. Users can locate all necessary information within seconds. 
• Cost-efficiency. An improved website means less spending on additional services and activities, such as customer support and marketing campaigns. 
• Scalability. The website will adjust to the changing business needs, accommodating its growth and dynamically allocating resources in case of increased traffic. 

Visit our website to find out more about our website development services and how we help businesses maximize their marketing efforts.  

Our experts are always prepared to consult you on digital transformation. Contact our support experts today to discuss how we can help you achieve your goals! 

Viseven Team of experts has the core mission – to transform pharma content management ecosystem and empower customer engagement by developing powerful services and solutions to reach multichannel excellence. Our expertise is based on listening and meeting pharmaceutical companies’ expectations along with a consistent look and feel across brands, regions and channels. eWizard content authoring solution in hand gives a head start to your end-to-end content delivery process and highly personalized launces of email campaigns.

From now on, you can seamlessly translate your multichannel strategy into operative, solid tactics, ensuring that your content responds to what your customers actually want to see. Download your copy of our PDF to take a more in-depth research behind the idea of 360-degree customer view.

How does pharma stay within reasonable financial boundaries when planning for the marketing part of budget 2018 – and at the same time, maximize its results in brand promotion?

The following leaflet offers you to discover an efficient solution, recommended by the experts of pharma marketing Viseven Group, by use of which your company will be able to come up with a powerful digital strategy. It includes not only the very minimum of must-haves for developing a successful strategy – content intended specifically for face-to-face visits with physicians and eMail campaigns – but also a new channel of communication with physicians – namely, remote calls. The multiple advantages of this communication scheme have already been challenged and verified in multiple countries, and will enable you to drastically enhance engagement with your audience. We would also like to introduce you to the innovative tactics of audience engagement – a mobile AR application to use during your meetings with physicians. Based on the powerful eWizard platform, interactive content creation and adaptation becomes ever more achievable within ever-changing market demands; thus, the quality of eDetailing and content templates is upgraded to the global corporate standards. Download the leaflet right here – and find out which freebie we have already prepared for your company. 2018 starts right now!

When they say, ‘multichannel strategy‘, it’s usually the resulting interactions that one imagines. In case with pharma, mostly HCPs either talking to reps or opening/discarding emails.
It’s no secret that in life sciences, sales and marketing departments drifting apart is a common issue. The hazards of this cannot be overrated, especially if you want good ROI from the content your company invests in developing.
In this ebook, you will find a set of ideas and solutions to this channel integration puzzle. Based on practical experience with content-based strategies, we suggest a number of tactics that have proven to facilitate cost-efficient content production for multiple channels, but also improve content visibility, monitoring and make the whole process of aligning content with the needs of field force much clearer and more flexible.

Ever wondered if you could make your content work even more? Maybe gain in flexibility, or customer engagement? Here’s an eBook that answers your possible questions and helps recreate basic key messages into vivid stories. Interactive presentations have long been a luxurious prime league of pharma marketing, but now it’s time to hack their success factors. You’ll find the information you need to appeal to digital natives. Starting with insights on how, where and why HCPs and patients prefer digital materials, the book analyzes which points will require special attention on your part. Next, there’s a practical look at how these promising points can be realized efficiently with technical solutions. There’s a demonstration of how tools like eWizard enable you to develop content, and a whole bunch of possibilities, ranging from content reusability to integrations with MITouch, Veeva Vault, iRep, etc. See the potential of digital technologies explained in detail, and give a powerful boost to your strategy.

Learn more about Viseven Partner Program and expand your niche in local and regional markets with unique solutions provided for pharma and life sciences.

Just choose the program that corresponds to your business goals and the desired level of investment. Ready to get started? Join our partner community.