How eWizard’s July Release Transforms Pharma Content Workflows 

Pharma marketing teams have a lot of balls in the air. They’re tasked with creating compliant, on-brand, compelling content for their target audiences. And they also need to scale it to stay competitive and ensure customer satisfaction.   

But they’re not vending machines. You can’t just press A-3 and expect a perfectly crafted email to pop out. It takes both automation and human creativity to develop content that healthcare providers (HCPs) or patients will find helpful and relatable.   

To deliver on all these fronts, teams need an environment where creativity can thrive, content demands are manageable, and compliance is built in from the start.   

That’s exactly what the July eWizard release is focused on: giving life sciences teams the capabilities they need to make it all happen.  

eVa AI Agent: Scaling Compliant, Tailored Content with One Tool Only  

eVa artificial intelligence (AI)-powered agent is designed to help pharma marketers create value, not just content. From layouts and images to text, it all happens in one place. Let’s take a closer look:  

Having content design at the fingertips  

Companies rely on standardization to keep their brand recognizable across markets and lay the groundwork for personalization without stretching the budget too thin. It also helps to get to the market faster, reducing marketers’ time staring at the blank page.  

eVa agent makes production easy by generating templates, so you can drop in your content and stay on-brand. It also creates a visual draft or wireframe for you, suggesting headlines, body copy, calls to action, and even recommending visuals or ideal placements.   

Teams save more than five hours per draft. Just think about it: five more hours to think about how to make a busy provider take notice in between patients’ visits. 

Combating writers’ block  

Pharma marketers often think about compliance first and only then about what they want to say. That mindset can add pressure and lead to writer’s block. With our AI agent, they can no longer sweat each word and worry about regulatory frameworks. The technology suggests content based on their templates while prioritizing approved modules and assets from the Digital Asset Management (DAM) system.   

And if a perfect module is not found in your DAM, eVa will generate text on the fly. And yes, the content will be marked as unapproved, so your team will know when to be extra cautious.  

Getting context-relevant, approved images  

Image selection is a similar story. The eVa artificial intelligence agent surfaces visuals that have already been approved, so marketers can use them safely without having to dig through folders or second-guess whether an image might be too aggressive or inappropriate for their audience. And if there’s nothing suitable, AI can generate one in a second.  

All you need to do is type your request or select a part of your content, like some text, and eVa will analyze your input and offer a range of images matching this text.  

Generating an entire email from A to Z  

Another option is to skip all these steps and generate the entire email in one go. Enter a single prompt, and get an approved email personalized for a specific segment. You can tweak it manually in the eWizard Editor to tailor the content further if necessary.  

Our AI agent was designed to address one of the biggest industry blockers: compliance. It generates content that fully aligns with local regulations, speeding up content production across diverse markets and reducing the chances of pushback from MLR crews.  

The best part is that content creators need only one tool for email production. They no longer juggle different tools and lose comments and content versions. Teams have a shared space where they can collaborate and co-create.  

And as you speed up content creation, you reduce dependency on creative agencies and bring more production in-house. If you still need agency support, they can focus on creating fresh, engaging content for different audiences while your marketers “play” with approved assets in your DAM and our AI agent. 

Built-in memory and personalization 

eVa remembers brand preferences and improves results with use, your AI gets smarter the more you use it. 

Getting Better and Better Results  

“The real differentiator,” says Krishna Venugopal, Head of Product Management at Viseven, “is that we don’t just plug in AI, we fine-tune it. This means eVa learns your brand’s voice, so the message sounds like you, across channels, markets, and campaigns.”  

The more you use the AI agent, the better it becomes. Think of it as personalized recommendations on Amazon. The more detective novels by Agatha Christie you order, the more Amazon will suggest similar books from the same genre or author.   

eVa works the same way. It analyzes your choices, learns, and remembers them. Next time you’re crafting an email, the agent will dig into the client’s memory service to find your brand guidelines and preferences.   

The agent acts on real-time data to generate context-sensitive results and adjusts its behavior based on your feedback. This means you won’t need to correct typos in your product name or remind it of the tone of voice and rules.  

Smarter Tagging with AI 

Metadata tagging just got an upgrade. The July release introduces AI-driven tagging in eWizard Centralized Tagging. The tagging engine uses business-specific models to assign relevant, compliant metadata to commercial content like e-Detailers, emails, and AEM websites. 

This means: 

• Less manual work 

• More consistent tagging 

• Better downstream discoverability and reusability 

Real-Time Regulatory Alignment 

With the new MLR Acceleration Regulations rule, compliance is no longer an afterthought. Content is now validated against global codes (like EFPIA, ABPI, PMCPA) in real time, directly in your workflow. 

This helps: 

• Reduce legal costs 

• Avoid costly regulatory violations 

• Standardize compliance across countries 

Time-Saving Tools in the Editor 

No one wants their email blocked at the last minute. The new dynamic character counter in eWizard Editor helps teams stay compliant with the 131,072-character limit of Veeva Vault HTML files. Real-time alerts, proactive warnings, and compatibility with legacy emails reduce surprises and rework. 

Content Sharing that Works for You 

Business Admins now have automated sharing rules. This ensures the right people see the right content at the right time, without manual follow-ups or missed notifications. 

Enhanced Veeva Slide Reuse 

Marketers can now reuse slides from Veeva presentations in e-Detailers. With keyword and filter-based search, it’s faster and easier to build compliant content using approved assets. 

eWizard REST API: Seamless Integrations for Omnichannel Success 

The July release offers eWizard users a REST API to break down data silos and scale personalized experiences. What does this mean for our clients? Now, they can easily merge the content experience platform eWizard with their CRM and DAM system, as well as analytics. 

With open API access: 

• eWizard endpoint reference. Detailed descriptions and usage guidelines for content, user, and workflow management endpoints 

• Authentication guidance. Secure JWT token authentication with practical implementation examples. 

• Interactive documentation. Test API endpoints directly within the documentation interface – no need to use other external tools. 

• Ready-to-use code samples. Real-world scenarios and snippets to accelerate integration projects. 

• Regular updates. Documentation stays current with latest API enhancements and features. 

Case with the Client  

Brand managers had to copy and localize content for each market manually. This process was time-consuming, inefficient, and error-prone. Frequent revisions drove up costs, making it difficult for the company to scale its campaigns across new markets.  

Localization became automatic when the company merged its brand platform with eWizard using an API. Global content is pulled in directly, and with one click, they get a version perfectly adapted to each market with local compliance rules already applied. Once synced, managers can track content status, version history, and approvals in real time.  

The client localized their assets four times faster, reducing timelines from weeks to days. With no need to switch between tools, global and local teams benefited from consistent content and ensured full compliance. 

What the Future Holds for Us?  

The farsighted pharmaceutical companies are waking up to the importance of AI agents. As regulations become stricter and HCPs become immune to promotional noise, this solution ensures compliance while helping you craft messages that hit home every time (and do so faster). When each client gets a dedicated memory server, the tool remembers their preferences to make sure content production is tailored to the unique business goals, guidelines, and content strategy in place.   

Fortune 500 companies, including life sciences brands, are turning to AI agents to reduce repetitive work and deliver more personalized experiences. But adoption in pharma has been a bit slower than in other industries, since human judgment is still essential and can’t be entirely replaced in such a highly regulated space.  

API-first architecture is another solution that gives life sciences brands an upper hand in the competition. This approach reflects the new reality: global and local teams need marketing experiences that involve using multiple tools. 

To stay efficient, they need the data to be easily accessible and flow freely across platforms. The API approach allows businesses to make data a source of profit, establish mutually beneficial partnerships, and find new growth opportunities.  

Now, let’s take a quick quiz:   

• Are your teams more concerned with compliance than content creation itself?  

• Do you face constant delays in email content production?  

• Does switching between tools leave you stressed about potential mistakes?  

• Are you struggling with data silos and looking to make your engagement truly omnichannel? 

If the answers are yes, it’s time to talk.