How Viseven Uses eWizard for Email Production 

By automating core email production workflows, pharma marketers can spend less time on manual tasks and more time brainstorming fresh ideas and experimenting with new engagement approaches.  

It would be hypocritical for us to offer a content authoring platform without using it ourselves. Although eWizard is designed for life sciences teams, we also use it to quickly assemble and reuse content internally and in our communications with you, our clients. Working in our own platform also helps us identify friction points early and continuously improve the experience.  

In this article, we will explore how we use eWizard at Viseven, highlight the key email production challenges our clients face, and explain how our platform helps address them.  

But first, is manual email production really gone for good? Let’s find out. 

Is Manual Email Production a Dead End? 

When you scroll LinkedIn, it feels like everything is “dead”. And manual email production is often on that list.  

Writing emails like it’s 2015 is indeed over. But email production has a nuance that deserves a closer look.  

The demand for fresh content has exploded, and life sciences teams need to adapt if they want to engage HCPs effectively. Recent data shows that more than 50% of life sciences marketers need new email content every two months.  

The pressure is not only to create something new, but to deliver it fast. Many brands turn to creative agencies for support, yet timelines still stretch.  

Whether teams outsource or build in-house, the problem remains palpable. They need to reach HCPs faster than their competitors. 62% of HCPs engage with three or fewer pharma brands. If you delay content delivery, you become someone they will successfully ignore.  

This means life sciences brands need to learn to automate the email production workflow. Using email templates, reusing proven content blocks from previous email campaigns, and relying on no-code and low-code tools are some of the best ways to build new, engaging content faster. 

It’s also worth admitting that email automation can’t do it all. You still need critical thinking to set the email marketing strategy, creative energy to spark new email ideas, and a team’s common sense to catch anything before it reaches MLR. 

How We Use eWizard to Optimize Production 

Even though we’re not a pharma brand, we regularly use eWizard for both internal communications and interactions with you, dear clients. Here is how we do it. 

We use email master templates 

Using email templates helps us kill two birds with one stone. We deliver a consistent look and feel to our audience, strengthening trust and reinforcing brand recognition. At the same time, we speed up email production. Marketers simply choose the appropriate modules and insert the email templates. 

The beauty of eWizard is that you don’t have to learn which module corresponds to which template. eWizard does this heavy lifting. When you choose a universal block layout, the system suggests relevant email templates for your content modules. This helps new marketers onboard quicker and allows seasoned employees to concentrate more on high-level, strategic work. 

A project manager at Viseven, Oleksandr Hannushchenko, estimates that creating an average email takes around 13 to 14 hours. But once a reusable template is in place, production drops to four hours or less. 

We rely on modular 

There’s a common belief that modular content is only for life sciences. While it absolutely makes sense in pharma because of strict regulations, modular is not limited to it. It can be applied across industries, including digital marketing itself.  

Modular content simplifies compliance by helping brands avoid the tedious approval process for every single asset. But it also gives a fine-grained picture of audience behavior. With eWizard, you can see exactly which module a customer engaged with and which ones they ignored.  

When you know which modules perform best and which remain relevant over time, you can assemble new content faster and personalize it at scale. So, when it’s time to share organizational structure updates or introduce HR initiatives, like cultural diversity programs, you don’t start from zero.  

You already know which templates to reuse and where you need to add something new. This helps us keep the message fresh and maintain engagement steadily high without slowing down email creation. 

By using eWizard’s modular capabilities, our client, Bayer, a multinational life sciences brand, cut production time for email fragments, broadcast emails, and other assets from three weeks to just one. 

We have no-code email production 

The more people involved in the email production process, the more likely you are to hit blockers. Every marketer knows the frustration of having all the materials ready but being unable to deploy because you’re waiting on IT.  

eWizard is a no-code platform, meaning it allows marketers to produce and publish content without needing tech expertise or a doctorate in HTML. The marketing team drags and drops approved modules into pre-built templates, assembles the email, and publishes it. 

Scalable Email Production: Challenges and Best Practices 

When your goal is scale, you need to know the challenges waiting in the wings and understand how top pharma companies address them before they escalate into bigger problems. Let’s look at the most common ones. 

Challenge: Scaling compliant content 

Modular approach speeds up content production. But it does not do all the work for your team. Your marketers or creative agency need to learn how to assemble content correctly and how to break new assets into reusable modules. That shift takes time and patience while marketers adapt to a more structured way of working.  

And if your DAM gets cluttered, marketers may overlook existing modules or not even know they exist. As a result, they default to the same familiar content again and again. Over time, this leads to repetitive emails and a loss of creative angles. 

Best practice: Using an AI agent for pharma 

Modular content helps you scale compliance. An AI agent connected to your DAM takes that scale to the next level. eWizard’s AI agent, eVa, generates content based on the approved modules stored in your content library.  

You just type your request, and it takes care of everything: copy, visuals, layouts. You can choose from different options or revise your request, if the output doesn’t live up to all your expectations.  

eVa helps our clients run with their ideas faster and deliver consistent content 70% faster without any compliance fires. 

Challenge: Getting fast to the market 

You store all compliant assets in your DAM, ready to be reused. But even small changes send you back to square one. You wait up to two months for MLR approval before you can safely use the content again.  

Meanwhile, your nimbler competitors who deliver their messages faster are actively engaging HCPs and building long-lasting relationships. For you, this means little to no air time with your audience and missed opportunities to connect.  

Best practice: Using AI for checks before MLR 

Since you can’t bypass MLR for new or modified content, the best thing is to avoid revisions that delay delivery. Human oversight alone isn’t enough. You need to predict, with near-military precision, the likelihood of approval and where issues might arise.  

Powered by artificial intelligence, eWizard gives marketing teams a percentage score of that likelihood and, more importantly, highlights the areas that need special attention. The system flags problems and suggests exactly how to fix them, whether that’s replacing an aggressive image or adding a supporting reference for a claim.  

You can also fine-tune the tool to account for cultural nuances, dialects, and local legal regulations, making pre-approval checks even more accurate and reducing revision cycles before content reaches the MLR. 

Challenge: Context-switching 

Companies worldwide are undergoing digital transformations, adopting more tools to keep up with market demands. Yet, teams report fatigue from constantly jumping between systems to get a task done. More than half of the employees say that juggling multiple tools and constant alerts negatively impacts their work every week. 

Content creation is especially affected, involving multiple activities like planning, creating, publishing, and analyzing. Marketers are exhausted trying to keep all these balls in the air. As one Reddit user wrote: 

Best practice: Opting for a one-stop-shop tool 

All-in-one platforms for content creation help pharma marketers solve this problem. Onboarding becomes faster, and employee productivity increases because teams no longer lose hours to constant context-switching. They eliminate the need to transfer data between disconnected tools, reducing errors and saving time.   

At the organizational level, costs decrease as well. There is no need to pay for overlapping features across multiple platforms that are barely used. eWizard offers marketing teams all core capabilities needed to engage HCPs. The platform lets them plan, modularize, co-create, localize, pre-approve, and distribute, and analyze emails within one environment. 

If you still need additional solutions, such as a CRM or a marketing automation platform, eWizard can be easily integrated into your existing ecosystem. We make sure that your data flows between systems and keeps your teams aligned across touchpoints. 

Scale Your Email Production with eWizard 

Scaling email production starts with identifying your specific efficiency blockers. For some companies, it is dependency on the IT department. For others, it is low content reuse rates or constant revisions from the MLR team.  

eWizard addresses these challenges in one environment. It is an AI-powered, no-code platform where marketing teams can independently create engaging, compliant content without juggling multiple tools. Its AI agent, eVa, supports the entire email production process, helping teams reuse approved assets more and reduce back-and-forth during review.