Maximizing impact with eDetailing: our practical guide for pharma

Looking for ways to revolutionize your communications with healthcare professionals?
Our eDetailing Guide is your roadmap to personalized, data-driven engagement that gets results.

Inside, you’ll discover:

How to craft personalized eDetailing experiences that resonate with HCPs and drive results.

Personalization in eDetailing goes beyond simply addressing HCPs by name. It involves tailoring the entire experience—from the content presented to the interactions facilitated—to each individual HCP’s specific preferences, interests, and needs.

This can be achieved by leveraging data from various sources, such as past interactions, online behaviour, and professional profiles, to create detailed HCP profiles. These profiles can then be used to dynamically adjust the eDetailing content, ensuring that each HCP receives the most relevant and engaging information.

Our guide delves into the strategies and technologies that enable this level of personalization, ultimately leading to more meaningful conversations and improved outcomes.

A step-by-step checklist for implementing personalization strategies that make a real impact.

Implementing personalization in eDetailing requires a structured approach. The guide provides a comprehensive checklist that outlines the key steps involved, from defining clear objectives and integrating data sources to developing tailored content and deploying the necessary technology.

This checklist serves as a roadmap for pharmaceutical companies, guiding them through the process of creating and delivering personalized eDetailing experiences that resonate with HCPs and drive measurable results.

The secrets to leveraging storytelling and interactive content to boost HCP engagement.

Storytelling and interactive content are powerful tools for capturing and maintaining HCPs’ attention in the digital age. The guide explores how to combine these elements effectively within eDetailing presentations.

It emphasizes the importance of crafting narratives that are not only informative but also emotionally resonant, making the information more memorable and impactful. Additionally, the guide provides insights into incorporating interactive elements, such as quizzes, polls, and simulations, to create a more engaging and immersive experience for HCPs.

How to choose the right digital content factory model for your needs.

Pharmaceutical companies have varying needs and resources for eDetailing content creation.
The guide presents three distinct digital content factory (DCF) models: white-glove, hybrid, and self-service. Each model offers a unique approach to content production and management, catering to different budgets, timelines, and levels of in-house expertise.
The guide helps companies assess their specific requirements and select the DCF model that best aligns with their goals and capabilities.

An overview of the top self-service platforms for eDetailing creation.

The guide provides an overview of the leading DCF platforms available in the market for companies opting for a self-service approach. It highlights each platform’s key features and benefits, such as eWizard, Shaman, and IQVIA OCE Digital, enabling companies to make informed decisions based on their specific needs and preferences.
We covered aspects like content creation tools, localization capabilities, analytics, and integration with other systems, empowering companies to choose the platform that best suits their eDetailing workflow.

A guide to selecting the perfect agency to bring your eDetailing vision to life.

Partnering with an agency can be a strategic move for companies seeking external expertise in eDetailing creation. The guide offers a comprehensive framework for selecting the right agency partner.
It emphasizes the importance of considering factors such as experience, technical capabilities, creative approach, regulatory knowledge, client references, cost, and ongoing support.

By following this guide, companies can confidently choose an agency that understands their vision and has the skills and resources to bring it to life, ensuring a successful and impactful eDetailing production and delivery.

Don’t miss out on this opportunity to boost your HCP engagement.
Download our guide and unlock the full potential of eDetailing today!