Viseven Named 2019 Innovative Company by PM360

Forest Hills, NY: Friday, Dec. 13 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Viseven as one of the most innovative Companies of 2019. 

Viseven was selected as part of PM360’s 8th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries.  

Drawing on its vast experience providing digital solutions for more than 30 pharmaceutical companies, Viseven has acquired a profound understanding of industry specific challenges. The company was celebrated for the innovative approach - COPE (Create Once – Publish Everywhere), which allows to break down content into smallest possible pieces and easily reuse them within or across the channels, saving extra effort, costs, and resources. COPE approach is a unique solution since content is module-based and connected, available across the entire organization, depending on access management. All the changes made to the core module can be automatically applied across all available channels, eliminating repetitive manual work. As a result, the go-to-market process is improved by assembling content 3 times faster – from 1 month to 7 – 10 days – making the process more flexible. 

Our mission is to save lives by making communication faster. We empower our customers to be able to supply all types of content required needed to deliver the information to patients, HCPs, caregivers in a timely and efficient manner. With personalized and relevant materials that are tailored to real-world needs, life sciences can usher in the new era in healthcare, with patient centricity as the core approach. 

Among the main plans of the company, is to keep involving AI into the COPE approach to reach the high-level automation in all the processes – from creation of content drafts to automatic translation and references identification.  

“For the past eight years, we have worked to help the industry identify the latest and most exciting advancements that facilitate change in the industry, how it operates, or offer new advancements that better serve patients, doctors, payers, and others involved,” says Anna Stashower, CEO/Publisher of PM360. “We hope this guide can serve as an important resource for the industry throughout 2020 as we all work to improve the healthcare experience for everyone involved.”   

All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2019-innovators.  

About Viseven 

Viseven is a full cycle company with a 10-year-wide expertise in content development for global pharmaceutical market. The company’s core mission is to help pharmaceuticals connect patient centricity, patient engagement, and strategic imperatives with the right content and multichannel mix.  

The unique vision – COPE (Create Once – Publish Everywhere) introduced by Viseven provides customers with future-friendly content connected across regions, channels, and systems.   

About PM360 

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. 

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. 

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.