FREE
13/05/2020
17:00 - 18:00

The omnichannel digital transformation is not something nice-to-have, it is the obligatory approach to business in forthcoming years. Omnichannel marketing ensures that no matter which channel the HCP will choose, the message and the experience will be seamless and coherent.

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FREE
23/04/2020
15:00 - 15:30

The worldwide pandemic has led to a big marketing shift in the Pharma industry. Remote lines of communication have become more important than ever before. Agencies must be quick to adapt to the “new normal” brought on by the COVID-19 pandemic – or be left behind. 

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FREE
07/04/2020
15:00 - 15:30

COVID-19 is influencing everyday pharma activities. F2F visits are restricted, but life science companies still need to build a well-defined communication with doctors and engage them actively. That’s why the industry is looking for alternative ways to stay in touch with the HCPs and minimize health risks for both med reps and doctors. Pharma consider remote visits as a very viable alternative communication channel.

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FREE
05/03/2020
16:30 - 17:00

Pharma marketers have moved beyond long-established tactics and shifted to an approach that appeared to be a solution to such issues. The implementation of a modular strategy helps improve content performance and ensure content creation agility.

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FREE
13/02/2020
14:30 - 15:00

The global pharmaceutical industry has witnessed a lot of transformations in 2019. Tune in to find out more about the latest trends in pharma – agency relationships and collaborations. 

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