ALIGNING THE EFFORTS OF SALES FORCE, MARKETING AND KAM TO BETTER SERVE PHARMA CUSTOMERS

Friday, 29 May 2015

Field force still remain one of the important channels in pharma brand promotion. However, quite often the questions arises: how to get the most of their efforts? How to increase their efficiency? What’s more, how to reach the desired outcome – more and more loyal customers?

Undoubtedly, to deliver exceptional customer experience is possible only if your communication with HCPs, patients, payers and others bases on the previous dialogue. You need to take into account the customers’ demands and adjust the materials instantly, thus, presenting only relevant information on medical products.

Viseven CLM is a perfect tool for staying always up-to-date and engaging your target audience with valuable interactive materials only. It allows your sales force to collect customer feedback on the background of the presentation via dynamic KPIs and synchronize it with your CRM system.

Do you want to get more detailed information on how to optimize you sales, marketing and KAM teams efforts? Register for our free webinar on May 29th at 3 p.m. CEST.

Register now