Raising the Culture of Diligent Patients: How Omnichannel Technologies Increase Patient Adherence

Disconnected communication with patients has one side effect – poor medication adherence. The reason behind poor medication adherence starts with simple forgetfulness, although, in the majority of cases, gaps in day-to-day interaction between patients and pharma brands are to blame.

This case study shows how omnichannel technologies improve the quality of patient care and empower patient-centricity driven by productive communication tools.

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