Why all the talk of “modular content”? Is it implementable? What will it allow?
Pharma companies are expected to bring value to HCPs by creating compelling and orchestrated omnichannel journeys. Of course, there is a fair amount of hurdles along the way:
- Creating marketing assets is consuming ever more time and effort
- Expectations from stakeholders are rising
- MLR approvals are getting tougher or are delayed, etc.
A pharmaceutical company translated innovative thinking into tangible benefits, particularly accelerated time-to-market, reduced costs, faster MLR approval process, and easier managerial workflows in general.
Download our latest case study for free to dive deeper into the modular approach implementation process.
You can access the ebook using the form below.
Latest News
March 10, 2023
In today’s competitive and complex healthcare landscape, pharma marketers must be on top of their game regarding marketing and engaging with their customer base. As a …
March 6, 2023
Customer Relations Management (CRM) – three words that may sound super complicated, although many business areas have implemented different types of CRMs approaches since the early 1970s. …
February 6, 2023
As the relationship between clients and companies shifts towards a more personalized tone, the value of customer experience keeps growing. Different tools like social media or …
