eDetailing: Creative content that works (Case study)
eDetailing typically covers complicated topics and contains a lot of information. Sometimes their overly complicated structure is confusing for physicians, wastes time and affects the entire story flow. So, it is important to choose the appropriate form for submitting information – take account of not only the content but also visual dressing.
This case study shows how our team of experts with 10+ years of experience in eDetailers development approach these challenges in creative ways, and create content that engages HCPs.
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