Omnichannel strategy in pharma marketing? It is so much more than just reps equipped with tablets, and the outcomes can be much greater than usually presumed. Here is a real-world case: a company utilizing omnichannel tactics to boost the use of an HCP web portal – with spectacular results. The key is thinking – and in this case, it is thinking in terms of customer journeys that matters. In this short ebook, you will find a detailed description of one such journey, giving the glimpse of this newly emerged digital marketing art.