Case study: Setting up omnichannel customer journeys to reinforce HCP engagement
Omnichannel strategy in pharma marketing? It is so much more than just reps equipped with tablets, and the outcomes can be much greater than usually presumed. Here is a real-world case: a company utilizing omnichannel tactics to boost the use of an HCP web portal – with spectacular results. The key is thinking – and in this case, it is thinking in terms of customer journeys that matters. In this short ebook, you will find a detailed description of one such journey, giving the glimpse of this newly emerged digital marketing art.
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