Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
VR&AR for pharma – just the right time to start into the future
Now, pharma is greeted with a big challenge of shifting to more efficient ways of HCPs’ engagement with the recent explosion of VR and AR technologies. Imagine presenting your clinical data all at once [...]
Should pharma implement VR and AR today, not to be late tomorrow
While some remain skeptical towards the excitement surrounding VR-AR-MR innovations, the fountain of ideas about their application in various industries does not seem to be fading in the nearest future. Just check out the [...]
Quick guide how to integrate virtual instruments (visits, libraries) into your strategy
The more med reps try to get into HCP’s ear, the less HCPs want to listen. It goes without saying that doctors would rather spend this time with patients. And it makes pharmaceutical companies strive [...]
Should pharma provide a virtual platform for HCP engagement (libraries, web conferences, eLearning, remote visits)?
Are there any skills you once wanted to master online and dropped the idea because… whatever? Have you ever been watching too many How-to videos on YouTube, until you gradually lost interest? Or, perhaps, [...]
Best Ways to Use Virtual and Augmented Reality for Pharma
It’s there now, and for good: global pharma has started to use Virtual Reality for a whole list of purposes. Marketing and education, awareness and empathy building – VR headsets are seen quite frequently [...]
Virtual Classrooms: newest engagement tactics to facilitate education processes
While pharma was struggling to measure the ROI of all the different channels – and reach the ultimate physician engagement goals – there was a whole world of digital communications just around the corner. [...]
VR and AR as an indispensable part of the multichannel strategy
All that fuss around VR and AR is going viral over last couple of years. Some say that’s a true advance in education, entertainment and the way brands can interact with customers. The others [...]
Gamification and Virtual Reality – just a buzzword or a new way to engage for pharma?
You know this sort of things everyone starts discussing to show off how cutting-edge they are? VR/AR advances have been spoken of quite much recently in pharmaceutical circles, marketers being no exception. The U.S. pharma [...]
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