Trending to bring value in Life Sciences communication with patients, Viseven introduced a set of digital solutions for consolidating various agencies in engaging content production, editing and multichannel distribution at the latest event by KP Morgan group – Global Commercial Effectiveness Summit, Istanbul.
Event gathered leading multichannel and digital communication experts, Life Science opinion leaders from all over the world. Our Head of marketing Oksana Matviienko presented «Digital content evolution – deliver value not just a message» speech in a company with great industry minds: Mervyn Ward (Rx Strategy), Paul Grant (Creation Health), Kamil Levent Arslan (JnJ), Giada Saltari (Pfizer), David N Clarke (Ethical Reach), Virgil Simons (Prostate Net) and many others.
During active networking discussions, hot industry topics were covered:
Are the pharma marketing models consistent with patient centricity? What are the difficulties encountered in emerging markets SFE practice? How can alternate channels be integrated in the current business model?
Here are the most interesting thought by event speakers:
The real picture of Remote Detailing efficiency from Giada Saltari @pfizer
Breaking myths about Digital is used only by youth by Kamil Levent Arslan@JanssenEMEA.
The main reason the project goes wrong aren’t external, they are internal – our customers will accept the changes but internal resistance breaks the project down -Mervyn Ward.
Find full version of GCE Summit stream at Viseven CLM Twitter
Download our speaker presentation on a Slideshare
Get to know more about how to avoid hidden risk on you Digital Content Creation Journey in our latest eBook.