It’s not a secret that to stay competitive, each brand should keep the finger on the pulse of innovations. Apart from that, companies also have to look back into the past and draw some conclusions concerning the previously used practices. Sometimes trends just come back and in other cases you shouldn’t repeat the same mistakes or, on the contrary, you’d have to reshape and repeat the most successful ideas.

For that very reason, by the end of the year we have compiled a number of the most effective takeaways from 2015 and developed a forecast for digital marketing trends in 2016. If you don’t want to miss your good portion of analytics and relevant advice – join our live discussion on December 21st at 3 PM CEST.