Whatever type of business you run, the marketing and sales strategy must presuppose using various channels – emailing, blogging, making calls, F2F meetings, etc. Evaluate the CRM data and make use of customers’ feedback to realize which channels prove their business effectiveness. Next time let your marketers reallocate company’s efforts and resources to increase sales closing rate.
As for the tools you should consider the CRM/CLM systems, implemented in your company. How do they meet today’s business requirements? Do they provide the full understanding of your customers’ needs? No success is possible without employing data-driven approach nowadays. Request a free demo to get a better understanding how CRM/CLM systems will work with your business.