Learning is like a flat circle – it’s a never-ending process. Michele Legrand was absolutely right by saying that when multiplying knowledge, we understand that we almost don’t know anything.
Several years ago, we couldn’t have imagined to be studying directly on our mobile gadgets. Education was associated with lots of paperwork, book-worming and attending some trainings or lessons in person. Luckily, the progress moves forward and smart technology suggests many opportunities to acquire knowledge and solidify it. Nowadays, to start learning something new, you just need to choose an eLearning platform or eLearning app and launch it in your browser or on your smartphone/tablet. It doesn’t take much time, as it is just a couple of clicks away.
That is why many companies start implementing remote training programs for their staff with 77% of corporations in the U.S. using online learning to enhance their employees training and educational programs. The benefit is more than obvious – they save resources and grant their employees an opportunity to make the educational process a continuous one. Taking into consideration the fact that 74% of eLearners use their mobile devices for eLearning, a marketing team developing the study program should concentrate its efforts on adapting the content to mobile devices.
According to IBM research, organizations that use eLearning platform for education noted the following improvements:
Source: Infographic “20 facts about eLearning” by TalentLMS
To create an eLearning program, which will significantly contribute to knowledge retention, marketers have to be aware of the importance of gamification in remote education. “Why do we need it? I don’t want my colleagues to treat training like something not worth being treated seriously”, you will say. But wait, that point of view is a bit one-sided. An actual case study from AstraZeneca proves that eLearning content in the form of mobile applications can not only help to cut down costs on large sales team training (which was about providing them with the information on a new medicine), but also demonstrates positive outcomes. For example, increased user engagement (97%), use after work, as well as high performance on passing each learning block (95%). The explanation lies on the surface: they were involved. Those medical representatives liked to play the fun game. What is more, they were motivated to study harder in order to complete the game first.
However, that is not enough, as people are typically used to losing information they have acquired within days or weeks if they do not review or repeat it. By 1 month, the retention rate will be only 21%. That is the grim truth of the forgetting curve – the more time passes, the less you keep in memory. To cope with this issue, the study material should be repeated from time to time, in order to solidify your knowledge. For this very reason, an eLearning presentation is a perfect solution to help the staff recall the information they have learned.
To summarize, we’d like to state that with a thoughtfully chosen online or mobile platform, eLearning brings a number of indisputable benefits to any organization that has chosen it as the way to educate employees:
- Learner-driven program. Each of the eLearners can choose his own studying rate, without depending on the rest of the team.
- Enhanced collaboration within the study group. With a sense of gamification and competitive elements, the users tend to demonstrate higher interest in the learning process and higher success rates in passing the course.
- High retention of the information. Due to the constant access to the learning materials, trainees can review it whenever they need. Division of an eLearning program into small portions of information also contributes to retention increase by 25-60%.
- Reduced costs of training. For marketing, eLearning is a definite boon, as it saves both time and money usually spent on training the staff, especially large teams.
- Increased customer satisfaction. As your employees have only the most relevant information on your products, they can share it with your customers. They will be very grateful for the timely and proper service – this principle is to be trusted at all times.