Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
5 types of eDetailers for successful HCP engagement
Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.
Mobile healthcare applications for HCP & patient engagement
What do patients really want, apart from high quality care, personalization and more transparent approach, is to be in more control over their own time and day-to-day health activities with an easy access to actual [...]
Case Study: how remote detailing reinforced pharma company’s field force
Discover how the upgrade in technology served as the ultimate enabler for improving sales force’s skills and bring their performance to a whole new level.
Innovative automation helpers to grow your cardiology brands on the market
What is that foundation upon which the story of your brand begins? Let’s say, pharma brand manager, armed with an interactive presentation of the newest product comes into physician’s cabinet confidently anticipating successful deal and [...]
How to identify authentic HCP communications insights and understand when and where to improve communication experience
Getting HCPs engaged with a brand is now more challenging than ever, for pharmaceutical companies of all levels of ambitiousness. Wait a minute, “keeping engaged”? This sounds a bit pushy, involuntary and, what’s at the [...]
Which wins you get from Remote calls with HCPs and how to start
Remote calls with physicians. This channel has gained its initial popularity among pharma marketers as a response to the issue of low frequency and short duration of meetings with physicians. Today, it is used not [...]
Should pharma provide a virtual platform for HCP engagement (libraries, web conferences, eLearning, remote visits)?
Are there any skills you once wanted to master online and dropped the idea because… whatever? Have you ever been watching too many How-to videos on YouTube, until you gradually lost interest? Or, perhaps, [...]
Content that works through miles: how to repurpose digital presentations for remote visits
For pharma industry, remote detailing is possibly the greatest idea in this decade. Not only is it associated with savings, but it also works better. Admission of reps by HCPs has been shrinking from [...]
Remote detailing as a must: 5 tips on building long-distance customer relationships
Since the very moment pharma marketing famously went digital (several years ago), both doctors and marketers have attached some secret hopes to the change. HCPs generally like imagining life without the obligatory med rep visit [...]
Remote education or eLearning: why do we love it?
Learning is like a flat circle – it’s a never-ending process. Michele Legrand was absolutely right by saying that when multiplying knowledge, we understand that we almost don’t know anything. Several years ago, we couldn’t [...]
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
