Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Powering Through the Pandemic. Plan Your Content Production Facilities Growth
Powering Through the Pandemic. Plan Your Content Production Facilities Growth The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those [...]
The difference between multichannel and omnichannel pharma communication many have overlooked
“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked
Perfect Partnership: How Viseven helps Digital Agencies match pharma’s needs
Perfect Partnership: How Viseven helps Digital Agencies match pharma’s needs The beginning of the new decade is marked by rapid change and digital transformations in the pharmaceutical industry. At Viseven, we believe that cutting-edge [...]
How to Engage like Amazon? Mission possible: Omnichannel marketing for pharma
How to Engage like Amazon? Mission possible: Omnichannel marketing for pharma Digital has stepped firmly into our everyday life; that’s why it’s necessary to talk about such phenomena as Digital Transformation. As experts formulate it, [...]
Dreamforce 2019: key points, pharma edition
Dreamforce is not just a huge party – it’s one where vitally important insights are exchanged. It’s impossible to cover everything in one article (in fact, Salesforce themselves only scratched the surface in 4 blog posts). Here, we’ll look at what pharma professionals need to know about Dreamforce 2019.
A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019
Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.
Digital Pharma East 2019 – takeaways (omnichannel strategist edition)
PHILADELPHIA, PA, September 20 – This year’s Digital Pharma East event encompassed a number of important issues that pharmas face while “digitalizing” themselves. From the ability to use data for providing personalization levels that today’s audiences expect, through the novelties of AI and advanced learning strategies, patient communications, to why “omnichannel” is not just another word for “good old” multichannel – the range of topics was broad enough even for the event’s scale.
The power of Adobe Experience Manager + eWizard Platform for new-gen pharma content management
In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.
The next level of Pharma content marketing: how to create once and deliver your content across channels
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
TOP 3 digital channels to engage HCPs in 2019
We analyzed more than 1k Digital Assets created by pharma marketers to build engagement with HCPs. Here's our insights on the most popular channels to improve pharma - HCP communication.
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
