Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Launching omnichannel? Think about your HCP segmentation model… twice
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
5 highlights from Veeva Commercial and Medical Summit Online 2020
There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition of the Veeva Commercial and Medical Summit 2020 [...]
The next level of Pharma content marketing: how to create once and deliver your content across channels
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
How to make pharma brand messages reinforce one another with email fragments (2 practices)
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
Powering Through the Pandemic. Plan Your Content Production Facilities Growth
Powering Through the Pandemic. Plan Your Content Production Facilities Growth The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those [...]
The difference between multichannel and omnichannel pharma communication many have overlooked
“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked
Perfect Partnership: How Viseven helps Digital Agencies match pharma’s needs
Perfect Partnership: How Viseven helps Digital Agencies match pharma’s needs The beginning of the new decade is marked by rapid change and digital transformations in the pharmaceutical industry. At Viseven, we believe that cutting-edge [...]
How to Engage like Amazon? Mission possible: Omnichannel marketing for pharma
How to Engage like Amazon? Mission possible: Omnichannel marketing for pharma Digital has stepped firmly into our everyday life; that’s why it’s necessary to talk about such phenomena as Digital Transformation. As experts formulate it, [...]
Dreamforce 2019: key points, pharma edition
Dreamforce is not just a huge party – it’s one where vitally important insights are exchanged. It’s impossible to cover everything in one article (in fact, Salesforce themselves only scratched the surface in 4 blog posts). Here, we’ll look at what pharma professionals need to know about Dreamforce 2019.
A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019
Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
