Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
2021 in Pharma: What Have We Learned and Where Have We Won
2021 in Pharma: What Have We Learned and Where Have We Won Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could [...]
Using omnichannel approach to achieve better HCP engagement: how does it work?
Using omnichannel approach to achieve better HCP engagement: how does it work? The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled [...]
Balancing the World of Innovation: Stay True to the Product with Medical Experts
Balancing the World of Innovation: Stay True to the Product with Medical Experts The Great Digital Transformation has brought pharma into the place where often it remains only to guess what is behind words about [...]
eLearning for Pharma: Digital Transformation Requires In-house Talents
eLearning for Pharma: Digital Transformation Requires In-house Talents A sharp surge of innovations in the pharmaceutical industry has created an environment where new tools and models of work appear every day, making difficult pharma concepts [...]
Ensuring Data Security and Compliance in Pharma’s Digital Transformation
Ensuring Data Security and Compliance in Pharma's Digital Transformation Quicker than a storm, a pandemic has left us in a black hole of confusion and uncertainty. On this matter, pharma could be compared to a [...]
Creativity vs. Tech vs. MLR: Is This the Ultimate Struggle in Life Sciences Communication?
Creativity vs. Tech vs. MLR: Is This the Ultimate Struggle in Life Sciences Communication? Engaging disease awareness campaigns, witty marketing, and brilliant ideas of the recent years prove that pharma is getting ever more creative [...]
Go Beyond HCPs and Decisions: Set Up Patient Support and Value with Pharma Content
Go Beyond HCPs and Decisions: Set Up Patient Support and Value with Pharma Content Take a moment to think of how your health behavior has changed over 2020. Can it [...]
Overview: 4th Edition of the Salesforce “State of Service” Report
Overview: 4th Edition of the Salesforce “State of Service” Report When pharma professionals are taking the course on the brighter post-pandemic future, it is important to look around, orient towards the professionals, and get the [...]
7 hot topics and takeaways from Veeva Commercial and Medical Summit Online, Europe
Year by year, Veeva Commercial and Medical Summit has been a single powerful digital pharma community builder – and 2020 is not an exception.
Launching omnichannel? Think about your HCP segmentation model… twice
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
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