Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Creativity vs. Tech vs. MLR: Is This the Ultimate Struggle in Life Sciences Communication?
Engaging disease awareness campaigns, witty marketing, and brilliant ideas of the recent years prove that pharma is getting ever more creative with its marketing strategies. However, pharmaceutical content is still perceived as 100% valuable while [...]
Go Beyond HCPs and Decisions: Set Up Patient Support and Value with Pharma Content
Take a moment to think of how your health behavior has changed over 2020. Can it be measured exclusively by the number of thoughts about hygiene and clean hands? Or [...]
Overview: 4th Edition of the Salesforce “State of Service” Report
When pharma professionals are taking the course on the brighter post-pandemic future, it is important to look around, orient towards the professionals, and get the latest insights from the fields in timely manner. Thus, we [...]
7 hot topics and takeaways from Veeva Commercial and Medical Summit Online, Europe
Year by year, Veeva Commercial and Medical Summit has been a single powerful digital pharma community builder – and 2020 is not an exception.
Launching omnichannel? Think about your HCP segmentation model… twice
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
5 highlights from Veeva Commercial and Medical Summit Online 2020
There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition of the Veeva Commercial and Medical Summit 2020 [...]
The next level of Pharma content marketing: how to create once and deliver your content across channels
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
How to make pharma brand messages reinforce one another with email fragments (2 practices)
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
Powering Through the Pandemic. Plan Your Content Production Facilities Growth
Powering Through the Pandemic. Plan Your Content Production Facilities Growth The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those [...]
The difference between multichannel and omnichannel pharma communication many have overlooked
“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
