Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Dreamforce 2019: key points, pharma edition
Dreamforce is not just a huge party – it’s one where vitally important insights are exchanged. It’s impossible to cover everything in one article (in fact, Salesforce themselves only scratched the surface in 4 blog posts). Here, we’ll look at what pharma professionals need to know about Dreamforce 2019.
A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019
Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.
Digital Pharma East 2019 – takeaways (omnichannel strategist edition)
PHILADELPHIA, PA, September 20 – This year’s Digital Pharma East event encompassed a number of important issues that pharmas face while “digitalizing” themselves. From the ability to use data for providing personalization levels that today’s audiences expect, through the novelties of AI and advanced learning strategies, patient communications, to why “omnichannel” is not just another word for “good old” multichannel – the range of topics was broad enough even for the event’s scale.
The power of Adobe Experience Manager + eWizard Platform for new-gen pharma content management
In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.
The next level of Pharma content marketing: how to create once and deliver your content across channels
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
TOP 3 digital channels to engage HCPs in 2019
We analyzed more than 1k Digital Assets created by pharma marketers to build engagement with HCPs. Here's our insights on the most popular channels to improve pharma - HCP communication.
Mobile healthcare applications for HCP & patient engagement
What do patients really want, apart from high quality care, personalization and more transparent approach, is to be in more control over their own time and day-to-day health activities with an easy access to actual [...]
eDetailing ideas that make higher engagement and pharma brand loyalty possible
A successful brand in pharma is a name HCPs can trust. This means something more than its retail/FMCG counterparts. On the one hand, as anywhere, if your product is accompanied with a recognizable design [...]
Case Study: how remote detailing reinforced pharma company’s field force
Discover how the upgrade in technology served as the ultimate enabler for improving sales force’s skills and bring their performance to a whole new level.
Landing page design trends for pharmaceutical marketing
Well, here are 2 options for pharmaceutical marketers: to win trust, credibility and drive more loyalty by embracing upcoming trends in landing page design; OR to fail by not paying attention to what users [...]
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
