Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Landing page design trends for pharmaceutical marketing
Well, here are 2 options for pharmaceutical marketers: to win trust, credibility and drive more loyalty by embracing upcoming trends in landing page design; OR to fail by not paying attention to what users [...]
Pharma Marketing Tools for Powerful Multichannel Strategy
How to stay on top of the competitive pharmaceutical market? Regardless of whether the goal is to promote newly launched product or improve brand perception and loyalty, the main point is in differentiating your [...]
Connected content: brave new trend for Multichannel pharma marketing
Initially, the promise of the multichannel went like that: a lot of somehow connected content through different channels will make CX engagement rates go high, loyalty levels rise up, everyone’s happy. The concept itself [...]
Pharma marketing trends 2019: what to expect and how to evolve
From a huge splash of artificial intelligence to automated machine systems, from interactive responsive UI to voice assistants, from data accuracy to high quality management systems, from eDetailing to e-services – and that isn’t the [...]
5 surefire ways to inspire your team in digital projects
If stats could kill, here’s some that would: in Europe, about 57% doctors say they have better online experience with Amazon than with content provided by pharma. Comparing professional digital resources with retail CX? Is [...]
Digital agency and pharma cooperation: new technologies and trends you can’t afford to ignore
At times, the relationships between pharmas and the numerous content agencies can get quite tense (especially when the digital organization for pharma includes multiple scattered vendors) – but ultimately, both sides are doing the [...]
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