Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Engaging disease awareness campaigns, witty marketing, and brilliant ideas of the recent years prove that pharma is getting ever more creative with its marketing strategies. However, pharmaceutical content is still perceived as 100% valuable while [...]
When pharma professionals are taking the course on the brighter post-pandemic future, it is important to look around, orient towards the professionals, and get the latest insights from the fields in timely manner. Thus, we [...]
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
s.remezov2020-07-01T09:28:37+00:00Monday, 29 June 2020|
There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition of the Veeva Commercial and Medical Summit 2020 [...]
s.remezov2020-07-02T08:12:24+00:00Monday, 29 June 2020|
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
s.remezov2020-06-19T09:18:31+00:00Friday, 19 June 2020|
Powering Through the Pandemic. Plan Your Content Production Facilities Growth The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those [...]
“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked
s.remezov2020-12-28T11:17:02+00:00Wednesday, 08 April 2020|