Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as multichannel marketing, connected content, marketing automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Featured articles:
How Veeva MyInsights grants pharma reps (and managers) superpowers
Engaging stakeholders? It’s all about data, and many have known that all along. Even without the recent hypes to concentrate on the issue. Not so long ago Veeva, one of the pharma CRM giants, [...]
Landing page design trends for pharmaceutical marketing
Well, here are 2 options for pharmaceutical marketers: to win trust, credibility and drive more loyalty by embracing upcoming trends in landing page design; OR to fail by not paying attention to what users [...]
Pharma Marketing Tools for Powerful Multichannel Strategy
How to stay on top of the competitive pharmaceutical market? Regardless of whether the goal is to promote newly launched product or improve brand perception and loyalty, the main point is in differentiating your [...]
Digital Pharma Advances 2019 in London – key points & discoveries
LONDON, January 31, 2019 - As the opening notes by Bharat Tewarie, Executive Vice President and Chief Marketing Officer at UCB, drew the curtain and unwrapped a whole set of all-too-familiar terms… …among others, [...]
Connected content: brave new trend for Multichannel pharma marketing
Initially, the promise of the multichannel went like that: a lot of somehow connected content through different channels will make CX engagement rates go high, loyalty levels rise up, everyone’s happy. The concept itself [...]
5 ways to make your email the most efficient channel [infographic]
It's loved and recognized by many: HCPs, marketers, and patients. And doctor’s preference for this channel is only growing. But why? Let’s put email channel in the limelight this time. Email really has a lot [...]
How storytelling can save multichannel pharma strategy
Storytelling has always been there, but its importance and relevance has recently grown in eDetailing. Such development was caused by the growing amounts of information that must be efficiently delivered to users. From now [...]
5 reasons why email should be the centerpiece of your multichannel strategy
...and 5 ways to make it even more efficient Email campaigns are a popular marketing direction across industries. But if you’re about to write off email channel for pharma marketing, think again. It’s been [...]
5 ways to boost med reps productivity and sales force efficiency to its maximum potential
How should med reps act in order to accomplish their tasks better? What criteria can determine their efficiency and success? Let’s look at the whole picture, not just tiny bits of how to make [...]
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
