Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as multichannel marketing, connected content, marketing automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Featured articles:
Digital Pharma Advances 2019 in London – key points & discoveries
LONDON, January 31, 2019 - As the opening notes by Bharat Tewarie, Executive Vice President and Chief Marketing Officer at UCB, drew the curtain and unwrapped a whole set of all-too-familiar terms… …among others, [...]
Connected content: brave new trend for Multichannel pharma marketing
Initially, the promise of the multichannel went like that: a lot of somehow connected content through different channels will make CX engagement rates go high, loyalty levels rise up, everyone’s happy. The concept itself [...]
5 ways to make your email the most efficient channel [infographic]
It's loved and recognized by many: HCPs, marketers, and patients. And doctor’s preference for this channel is only growing. But why? Let’s put email channel in the limelight this time. Email really has a lot [...]
How storytelling can save multichannel pharma strategy
Storytelling has always been there, but its importance and relevance has recently grown in eDetailing. Such development was caused by the growing amounts of information that must be efficiently delivered to users. From now [...]
5 reasons why email should be the centerpiece of your multichannel strategy
...and 5 ways to make it even more efficient Email campaigns are a popular marketing direction across industries. But if you’re about to write off email channel for pharma marketing, think again. It’s been [...]
5 ways to boost med reps productivity and sales force efficiency to its maximum potential
How should med reps act in order to accomplish their tasks better? What criteria can determine their efficiency and success? Let’s look at the whole picture, not just tiny bits of how to make [...]
Robust email marketing automation empowered by Salesforce Marketing Cloud with eWizard
A while ago, we announced about the strategic partnership with Salesforce.com through a highly anticipated integration of eWizard platform and Salesforce Marketing Cloud. This solution covers all stages of an email campaign: from email creation to [...]
Evolution of Multichannel: the right, the wrong and the different
Admit it – multichannel engagement campaigns just don’t work. You know it, we know it, HCPs know it. Case closed. It’s high time we dismissed/forgot/stopped talking about this annoying fad once and for all, [...]
eWizard in 2018 – a year in review
New possibilities for interactive content management, functionalities previously unimagined, growing flexibility… Long-time users of eWizard platform may have noticed that the solution has expanded and improved quite drastically over 2018 – so here’s a visual recap.
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
