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Featured articles:
7 hot topics and takeaways from Veeva Commercial and Medical Summit Online, Europe
Year by year, Veeva Commercial and Medical Summit has been a single powerful digital pharma community builder – and 2020 is not an exception.
The Three Hearts of Omnichannel and How to Make Them Beat – a webinar at NEXT Pharma Summit
In a recent NEXT Pharma Summit webinar, professionals from Roche, BMS, and Viseven, gave an insider view on omnichannel evolution.
Digital Pharma Innovation Week 2020 – a Recap and Key Takeaways
Viseven team is happy to remember the key moments from Digital Pharma Innovation Week 2020 and highlight the most important topics and ideas.
5 Trends in Healthcare Digital Agency World to Watch in 2021
Amid all ambiguity, 2021 is eventually coming. Everything flipped on the head when the unknown virus broke into our lives at the beginning of 2020. All the predictions made at the end of 2019 have [...]
Key Takeaways from IQVIA TechIQ Global Virtual Conference
This autumn, innovations are on the lips of almost every major pharmaceutical conference. IQVIA TechIQ brought together more than a thousand experts from Abbvie, AstraZeneca, Bayer, GSK, Novartis, Roche, Salesforce, and other global pharma [...]
3 top ways for pharma to cross from multichannel to omnichannel
Why the omnichannel approach in marketing in life sciences companies is becoming crucial and is going to be even more widely acquired in the years to come? The widely circulating stories of how various industries [...]
Dynamic Content and Advanced Personalization in Omnichannel Communication
Isn't it great when someone knows exactly what you want at this moment? Dynamic content adds a personal touch needed to attract a customer and foster brand loyalty. Moreover, it sets a much deeper level [...]
Self-detailing is the Augmented Reality of Approved Email
We're all getting a bit tired of the words ‘remote communication’, aren't we? However, in many places it is too early to say that the restrictions on in-person visits for HCP and medical representatives might [...]
How Omnichannel Technologies Increase Patient Adherence
How Omnichannel Technologies Increase Patient Adherence As digital technologies become an organic part of our lives, we observe the stronger call for patient-centricity in the healthcare industry. The approach to modern customer, be it a [...]
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