If you automate these 3 content creation processes, 50% budget savings is no longer a myth
What lies inside pharma and life science content reality? When it comes to its core, its smooth development and systematic evolving directly depends on customers’ attitudes towards the whole range of services and products. [...]
Veeva MyInsights: Where is the value of data?
There are tasks we, humans, can perform well with our eyes closed. Managing a successful multichannel customer engagement strategy is not on that list. Not seeing your output is about the second worst thing [...]
Omnichannel communication strategy: scrutinize the content and get most of it
Each day we are taken over by constant online interactions. Those processes are gradually making companies’ stakeholders to think towards refocusing their communication strategies directly on consumers’ deep needs and expectations. When it comes [...]
Pharma’s digital transformation and what is the role of the agency
Pharma marketing is under siege from new types of content and new ways of creating it. Did the marketing strategy priorities shift towards being about content perception or content creation? This is akin to asking [...]
Using email to get through to patients: expectations and reality
So, patient centricity. By now, almost everyone in pharma has their own reasons to try and implement this – and the industry has even taken steps. Not that the notion means one and the same [...]
Your enablers on the way towards eDetailing excellence: converter and templates
How much time does it take a pharma marketing professional to create a perfectly functioning eDetailing? The right (and disappointing) answer is: too much. Too much time and budget get scattered across building from scratch, [...]
