News2020-07-22T10:10:43+00:00

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Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical marketing: omnichannel strategy, modular content, marketing automation, CLM/CRM, Veeva and Salesforce.com expertise, rep-triggered email, eDetailing and Remote Detailing, etc.

Featured articles:

Launching omnichannel? Think about your HCP segmentation model… twice

An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.

Monday, 29 June 2020|

How to make pharma brand messages reinforce one another with email fragments (2 practices)

Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.

Friday, 19 June 2020|

Viseven is a Salesforce Consulting Partner

Viseven Group is happy to announce its newly acquired status as a Salesforce Consulting Partner. Having an extensive history of mutually beneficial collaboration with Salesforce.com, the entire team is proud of involvement with the world’s most recognized business platform – and looking forward to the new opportunities of bringing genuine value to our customers in life sciences. The connection and integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further.

Wednesday, 06 May 2020|

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