Pharma’s digital transformation and what is the role of the agency
Pharma marketing is under siege from new types of content and new ways of creating it. Did the marketing strategy priorities shift towards being about content perception or content creation? This is akin to asking [...]
Using email to get through to patients: expectations and reality
So, patient centricity. By now, almost everyone in pharma has their own reasons to try and implement this – and the industry has even taken steps. Not that the notion means one and the same [...]
Your enablers on the way towards eDetailing excellence: converter and templates
How much time does it take a pharma marketing professional to create a perfectly functioning eDetailing? The right (and disappointing) answer is: too much. Too much time and budget get scattered across building from scratch, [...]
VR&AR for pharma – just the right time to start into the future
Now, pharma is greeted with a big challenge of shifting to more efficient ways of HCPs’ engagement with the recent explosion of VR and AR technologies. Imagine presenting your clinical data all at once [...]
Key points from eyeforpharma LATAM 2018
MIAMI, May 18, 2018 – It would be too simplistic to describe Latin America as just a “promising emerging market for pharma”. Indeed, the situation with healthcare in the region is now developing at [...]
Viseven Certified as a Level 4 Multichannel Content Partner
May 18th, 2018 – Upon adhering to a series of comprehensive review-and-approval procedures, Viseven Group has acquired the highest level of proficiency across Veeva System's products within the scope of Multichannel Content Partnership. The attained Level [...]
