Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as multichannel marketing, connected content, marketing automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
TOP 3 digital channels to engage HCPs in 2019
We analyzed more than 1k Digital Assets created by pharma marketers to build engagement with HCPs. Here's our insights on the most popular channels to improve pharma - HCP communication.
Viseven – Veeva content development certified agency
Today pharma and life sciences can succeed only if data management is maintained at the proper level. Especially when it comes to clinical data, it should be managed from your target audiences’ perspective, according to [...]
17th eyeforpharma Philadelphia 2019: twitter digest
PHILADELPHIA, April 19 – the most comprehensive patient-oriented pharma event of the year has passed, and didn’t fail to bring a breath of fresh air into the industry. The motto of this year’s #efpphilly: The [...]
Mobile healthcare applications for HCP & patient engagement
What do patients really want, apart from high quality care, personalization and more transparent approach, is to be in more control over their own time and day-to-day health activities with an easy access to actual [...]
eDetailing ideas that make higher engagement and pharma brand loyalty possible
A successful brand in pharma is a name HCPs can trust. This means something more than its retail/FMCG counterparts. On the one hand, as anywhere, if your product is accompanied with a recognizable design [...]
eyeforpharma Barcelona 2019: key takeaways
BARCELONA, March 14 – To a newbie who has only visited the official website this year, one thing would probably seem odd about eyeforpharma Barcelona 2019: how do the organizers manage to keep to [...]
How to choose the right CMS for your pharma marketing campaign
Have you ever thought about how many people are involved in your content production circuit? Not to mention the amount of time and efforts spent on this never-ending process. In order to settle this whole [...]
Case Study: how remote detailing reinforced pharma company’s field force
Discover how the upgrade in technology served as the ultimate enabler for improving sales force’s skills and bring their performance to a whole new level.
How Veeva MyInsights grants pharma reps (and managers) superpowers
Engaging stakeholders? It’s all about data, and many have known that all along. Even without the recent hypes to concentrate on the issue. Not so long ago Veeva, one of the pharma CRM giants, [...]
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
