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Launching omnichannel? Think about your HCP segmentation model… twice
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
5 highlights from Veeva Commercial and Medical Summit Online 2020
There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition of the Veeva Commercial and Medical Summit 2020 [...]
The next level of Pharma content marketing: how to create once and deliver your content across channels
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
Reach Out to the HCP: Omnichannel Communication Channels
Marketers seem to have an affair with their customers… This type of relationship is also based on mutuality, in the sense that each of the parties must be aware of them. Marketers are also trying [...]
How to make pharma brand messages reinforce one another with email fragments (2 practices)
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
Getting Started with Content Development for Veeva – How Does It Work
The pharmaceutical industry is an ever-shifting environment with ever more sophisticated models for customer engagement. Thus, creative agencies are expanding their cooperation with Veeva not only in terms of creating content but also in terms [...]
Omnichannel: Tools & Services for Communication Channels
Over the years, businesses faced a transition from one channel to multichannel, and now omnichannel. Today, this is what everyone is striving for. Earlier in this blog, we have covered many aspects of omnichannel communication, [...]
Viseven is a Salesforce Consulting Partner
Viseven Group is happy to announce its newly acquired status as a Salesforce Consulting Partner. Having an extensive history of mutually beneficial collaboration with Salesforce.com, the entire team is proud of involvement with the world’s most recognized business platform – and looking forward to the new opportunities of bringing genuine value to our customers in life sciences. The connection and integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further.
Powering Through the Pandemic. Plan Your Content Production Facilities Growth
Powering Through the Pandemic. Plan Your Content Production Facilities Growth The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those [...]
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