Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as multichannel marketing, connected content, marketing automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Featured articles:
5 ways to boost med reps productivity and sales force efficiency to its maximum potential
How should med reps act in order to accomplish their tasks better? What criteria can determine their efficiency and success? Let’s look at the whole picture, not just tiny bits of how to make [...]
Robust email marketing automation empowered by Salesforce Marketing Cloud with eWizard
A while ago, we announced about the strategic partnership with Salesforce.com through a highly anticipated integration of eWizard platform and Salesforce Marketing Cloud. This solution covers all stages of an email campaign: from email creation to [...]
Evolution of Multichannel: the right, the wrong and the different
Admit it – multichannel engagement campaigns just don’t work. You know it, we know it, HCPs know it. Case closed. It’s high time we dismissed/forgot/stopped talking about this annoying fad once and for all, [...]
eWizard in 2018 – a year in review
New possibilities for interactive content management, functionalities previously unimagined, growing flexibility… Long-time users of eWizard platform may have noticed that the solution has expanded and improved quite drastically over 2018 – so here’s a visual recap.
Pharma Multichannel Content in 2018: What happened?
Just how eventful has 2018 been for pharma multichannel content “scene”? When asked, marketers and brand managers tend to have no shared point of view. For some, this year was a paradigm shifter that had [...]
Viseven Company is now a certified Veeva CRM Administrator
Viseven Company has been Veeva Systems partner in multichannel content creation for years. We are aware from our own experience that the success of using this global technology depends on not just the very fact [...]
Engaging gastroenterology presentations: 7 tips to drive engagement
Many a brand manager working in pharma marketing will admit that promoting a product to HCPs of certain specialties is quite different from working with the GP audience. Each area has its own peculiarities, [...]
Sustainable content for pharma – a pioneering approach to automating content creation is defined
TALLINN, Estonia, November 14, 2018 – Viseven shared its unprecedented experience of bringing pharma customers’ content management flows to a high standard of sustainable practice. Our marketers tend to pump too much time, budget and energy [...]
Viseven certified for IQVIA’s Orchestrated Customer Engagement platform
TALLINN, Estonia, November 16th, 2018 – Viseven has been certified to have obtained a necessary level of expertise to navigate IQVIA's revolutionary Orchestrated Customer Engagement Platform as well as to create platform-compliant content. Ever since its launch [...]
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
