Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as multichannel marketing, connected content, marketing automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Featured articles:
5 types of eDetailers for successful HCP engagement
Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.
Viseven Named 2019 Innovative Company by PM360
Viseven was selected as part of PM360’s 8th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries.
Dreamforce 2019: key points, pharma edition
Dreamforce is not just a huge party – it’s one where vitally important insights are exchanged. It’s impossible to cover everything in one article (in fact, Salesforce themselves only scratched the surface in 4 blog posts). Here, we’ll look at what pharma professionals need to know about Dreamforce 2019.
Sleek website tricks that draw attention (and can be used in life sciences)
“You never get a second chance to make a first impression” is a buzz phrase in the business world. One of the main things to do as a smart manager is to try to draw attention to your company. Well-designed websites are going to help to attract clients and ensure that people know exactly what your company is all about. In this article, we will discuss some sleek tricks that have been tried and proved by successful website makers, which can give your website the attention it merits.
Top 7 visual design trends in 2020 for life sciences content
What about the design and its trends? Which ones are going to dominate 2020? The secret to knowing what trends will come into play is through looking at technologies and seeing their development. Design is something that goes hand in hand with the world of innovations
Omnichannel customer engagement: where to start
The world has evolved into digital: various communication channels are becoming more available and are rapidly being expanded. The customers' choices and intents are changed in a blink of an eye; nobody wants to step [...]
Omnichannel communication strategy: scrutinize your content and get the most out of it
Let’s determine pharmaceutical communication strategy and how does it look like. Each day we are taken over by constant online interactions. Those processes are gradually making companies’ stakeholders to think towards refocusing their communication [...]
A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019
Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.
Viseven: 10 years of creating content for pharma marketing. 10 milestones of success
What does it take for a digital agency to remain on the Life Sciences arena for a decade? Is it true grit, instinct for innovation or hard work? As it often shows in those [...]
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- Email marketing
- eWizard
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- Pharma MCM
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