Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as multichannel marketing, connected content, marketing automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
eDetailing ideas that make higher engagement and pharma brand loyalty possible
A successful brand in pharma is a name HCPs can trust. This means something more than its retail/FMCG counterparts. On the one hand, as anywhere, if your product is accompanied with a recognizable design [...]
eyeforpharma Barcelona 2019: key takeaways
BARCELONA, March 14 – To a newbie who has only visited the official website this year, one thing would probably seem odd about eyeforpharma Barcelona 2019: how do the organizers manage to keep to [...]
How to choose the right CMS for your pharma marketing campaign
Have you ever thought about how many people are involved in your content production circuit? Not to mention the amount of time and efforts spent on this never-ending process. In order to settle this whole [...]
Case Study: how remote detailing reinforced pharma company’s field force
Discover how the upgrade in technology served as the ultimate enabler for improving sales force’s skills and bring their performance to a whole new level.
How Veeva MyInsights grants pharma reps (and managers) superpowers
Engaging stakeholders? It’s all about data, and many have known that all along. Even without the recent hypes to concentrate on the issue. Not so long ago Veeva, one of the pharma CRM giants, [...]
Landing page design trends for pharmaceutical marketing
Well, here are 2 options for pharmaceutical marketers: to win trust, credibility and drive more loyalty by embracing upcoming trends in landing page design; OR to fail by not paying attention to what users [...]
Pharma Marketing Tools for Powerful Multichannel Strategy
How to stay on top of the competitive pharmaceutical market? Regardless of whether the goal is to promote newly launched product or improve brand perception and loyalty, the main point is in differentiating your [...]
Digital Pharma Advances 2019 in London – key points & discoveries
LONDON, January 31, 2019 - As the opening notes by Bharat Tewarie, Executive Vice President and Chief Marketing Officer at UCB, drew the curtain and unwrapped a whole set of all-too-familiar terms… …among others, [...]
Connected content: brave new trend for Multichannel pharma marketing
Initially, the promise of the multichannel went like that: a lot of somehow connected content through different channels will make CX engagement rates go high, loyalty levels rise up, everyone’s happy. The concept itself [...]
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
