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Featured articles:
3 top ways for pharma to cross from multichannel to omnichannel
Why the omnichannel approach in marketing in life sciences companies is becoming crucial and is going to be even more widely acquired in the years to come? The widely circulating stories of how various industries [...]
Dynamic Content and Advanced Personalization in Omnichannel Communication
Isn't it great when someone knows exactly what you want at this moment? Dynamic content adds a personal touch needed to attract a customer and foster brand loyalty. Moreover, it sets a much deeper level [...]
Self-detailing is the Augmented Reality of Approved Email
We're all getting a bit tired of the words ‘remote communication’, aren't we? However, in many places it is too early to say that the restrictions on in-person visits for HCP and medical representatives might [...]
How Omnichannel Technologies Increase Patient Adherence
As digital technologies become an organic part of our lives, we observe the stronger call for patient-centricity in the healthcare industry. The approach to modern customer, be it a doctor or anyone else, should be [...]
5 Omnichannel Tactics from Different Industries – Adapted for Life Sciences
Many industries, from groceries to cosmetics or entertainment are currently on their way to omnichannel. Pharma rushes to keep pace with customer expectations and introduces omnichannel tactics into campaigns. However, compared to other industries, pharma [...]
In Agile Fashion: Pharma Sets New Trends in Content Production
Each season sets new trends in every business industry, and pharma is no exception. Some trends are born to die faster than someone starts copying them. Others have longer longevity - from a couple of [...]
Remote communication – new edition: find out how to
Remote communication - new edition: find out how to How did the lockdown affect the pharma universe? Of course, a much bigger focus on digital. But how did the pandemic situation affect and change the [...]
Self-detailing: get more possibilities for HCPs engagement
Nowadays, pharmaceutical companies are engaged into the most diverse remote communication models to reach out to the HCPs, as the primary objective. Among other things, they employ them to reduce sales costs and increase the [...]
Connect your Veeva content with any target system using eWizard
Connect your Veeva content with any target system using eWizard Pharma and life sciences companies are going through the period of change - and leading through this change is a necessity now. In response to [...]
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