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Amid all ambiguity, 2021 is eventually coming. Everything flipped on the head when the unknown virus broke into our lives at the beginning of 2020. All the predictions made at the end of 2019 have [...]
This autumn, innovations are on the lips of almost every major pharmaceutical conference. IQVIA TechIQ brought together more than a thousand experts from Abbvie, AstraZeneca, Bayer, GSK, Novartis, Roche, Salesforce, and other global pharma [...]
Why the omnichannel approach in marketing in life sciences companies is becoming crucial and is going to be even more widely acquired in the years to come? The widely circulating stories of how various industries [...]
Isn't it great when someone knows exactly what you want at this moment? Dynamic content adds a personal touch needed to attract a customer and foster brand loyalty. Moreover, it sets a much deeper level [...]
We're all getting a bit tired of the words ‘remote communication’, aren't we? However, in many places it is too early to say that the restrictions on in-person visits for HCP and medical representatives might [...]
How Omnichannel Technologies Increase Patient Adherence As digital technologies become an organic part of our lives, we observe the stronger call for patient-centricity in the healthcare industry. The approach to modern customer, be it a [...]