Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as multichannel marketing, connected content, marketing automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Featured articles:
A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019
Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.
Viseven: 10 years of creating content for pharma marketing. 10 milestones of success
What does it take for a digital agency to remain on the Life Sciences arena for a decade? Is it true grit, instinct for innovation or hard work? As it often shows in those [...]
Digital Pharma East 2019 – takeaways (omnichannel strategist edition)
PHILADELPHIA, PA, September 20 – This year’s Digital Pharma East event encompassed a number of important issues that pharmas face while “digitalizing” themselves. From the ability to use data for providing personalization levels that today’s audiences expect, through the novelties of AI and advanced learning strategies, patient communications, to why “omnichannel” is not just another word for “good old” multichannel – the range of topics was broad enough even for the event’s scale.
Modular content in Veeva Vault is now reality
In the hyper-digital world along with growing volume of information everywhere, pharma companies must ensure their content (be it pdf, eDetailer, email, newsletter, etc.) distributed to healthcare professionals is medically and legally regulated. Medical reviews [...]
Viseven Wins The Sammys for Innovation Technology 2019
TALLINN, Estonia — September 6, 2019 — Viseven has been awarded by Business Intelligence Group for a trailblazing Create Once – Publish Everywhere approach (COPE) as well as unique eWizard technology behind it within [...]
Viseven is Veeva Technology Partner
Viseven Group has been a dedicated Veeva partner for years, providing solid expertise in multichannel content creation to pharma and life sciences companies. Henceforth, we firmly stepped into the Veeva Technology Partner Community.
The power of Adobe Experience Manager + eWizard Platform for new-gen pharma content management
In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.
The next level of Pharma content marketing: how to create once and deliver your content across channels
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
TOP 3 digital channels to engage HCPs in 2019
We analyzed more than 1k Digital Assets created by pharma marketers to build engagement with HCPs. Here's our insights on the most popular channels to improve pharma - HCP communication.
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
