#6. GDPR compliance
And then, of course, there’s the GDPR. In the midst of preparations for the big day (25th May), Veeva is taking care of the tech side of compliance for the European customers. Practically, there will now be a feature for consent capture right in iRep, integrated (as you might guess) into CRM.
The HCPs’ channel preferences will be generated into PDF documents for storing; the step is intended to ensure that the audience is only contacted via the channels of their choice.
Already the very first release in 2018 is expected to be compliant to the requirements of GDPR in terms of technical possibilities for obtaining consent.