Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Landing page design trends for pharmaceutical marketing
Landing page design trends for pharmaceutical marketing Well, here are 2 options for pharmaceutical marketers: to win trust, credibility and drive more loyalty by embracing upcoming trends in landing page design; OR to fail [...]
Pharma Marketing Tools for Powerful Multichannel Strategy
How to stay on top of the competitive pharmaceutical market? Regardless of whether the goal is to promote newly launched product or improve brand perception and loyalty, the main point is in differentiating your [...]
Evolution of Multichannel: the right, the wrong and the different
Admit it – multichannel engagement campaigns just don’t work. You know it, we know it, HCPs know it. Case closed. It’s high time we dismissed/forgot/stopped talking about this annoying fad once and for all, [...]
Pharma Multichannel Content in 2018: What happened?
Just how eventful has 2018 been for pharma multichannel content “scene”? When asked, marketers and brand managers tend to have no shared point of view. For some, this year was a paradigm shifter that [...]
How to create a holistic brand experience with eWizard NaviGate
How to manage all your pharma marketing assets in intuitive DAM with eWizard Here’s a substantial-sum-dollar question: what makes a good content repository? This is quite obvious: perfect arrangement, clear search, unbreachable security. Now [...]
3 major ways pharma can accomplish its marketing automation journey
To automate or not to automate – that is not a question anymore for an experienced pharma marketer. In a world, where efficiency is top priority, with faster, higher, stronger benchmarks with each marketing cycle, [...]
Multichannel as a holistic approach to budget, time, and resources optimization in pharma marketing
Pharma is currently in search of new ways in order to build excellent relationships with its audience. The old ordinary engagement tools definitely do not serve their turn anymore. Considering the whole range of [...]
3 tactics to streamline your localization
Why are pharma marketers talking so much about localization? Because they know that going global means going local. Localization is the ultimate choice for communicating brand to new markets and ensuring customer engagement. Don’t believe [...]
If you automate these 3 content creation processes, 50% budget savings is no longer a myth
What lies inside pharma and life science content reality? When it comes to its core, its smooth development and systematic evolving directly depends on customers’ attitudes towards the whole range of services and products. [...]
Pharma’s digital transformation and what is the role of the agency
Pharma marketing is under siege from new types of content and new ways of creating it. Did the marketing strategy priorities shift towards being about content perception or content creation? This is akin to asking [...]
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