Multichannel pharma marketing 2019-02-22T15:29:13+00:00

Welcome to Viseven blog!

Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.

The difference between multichannel and omnichannel pharma communication many have overlooked

“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked

Wednesday, 08 April 2020|

Sleek website tricks that draw attention (and can be used in life sciences)

“You never get a second chance to make a first impression” is a buzz phrase in the business world. One of the main things to do as a smart manager is to try to draw attention to your company. Well-designed websites are going to help to attract clients and ensure that people know exactly what your company is all about.   In this article, we will discuss some sleek tricks that have been tried and proved by successful website makers, which can give your website the attention it merits. 

Monday, 09 December 2019|

Omnichannel communication strategy: scrutinize your content and get the most out of it

Let’s determine pharmaceutical communication strategy and how does it look like. Each day we are taken over by constant online interactions. Those processes are gradually making companies’ stakeholders to think towards refocusing their communication [...]

Friday, 01 November 2019|

A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019

Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.

Friday, 25 October 2019|

Digital Pharma East 2019 – takeaways (omnichannel strategist edition)

PHILADELPHIA, PA, September 20 – This year’s Digital Pharma East event encompassed a number of important issues that pharmas face while “digitalizing” themselves. From the ability to use data for providing personalization levels that today’s audiences expect, through the novelties of AI and advanced learning strategies, patient communications, to why “omnichannel” is not just another word for “good old” multichannel – the range of topics was broad enough even for the event’s scale.

Wednesday, 02 October 2019|

The power of Adobe Experience Manager + eWizard Platform for new-gen pharma content management

In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.

Tuesday, 30 July 2019|

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