In digital content creation world, engaging directly with your customers can cast quite a problem. “Feedforward-feedback” ping-ponging is, at times, a challenge of its own, along with all the basic requirements for the content to be both omnichannel and up-to-date.
There’s a clear request in making your customers active and, more importantly, involving them directly into the project realization. Incidentally, it is not the conservative pharma, but the ever-flexible creative agencies, which are actually able to initiate bridging this gap.
Tactics vs strategy?