eLearning for Pharma: Digital Transformation Requires In-house Talents
A sharp surge of innovations in the pharmaceutical industry has created an environment where new tools and models of work appear every day, making difficult pharma concepts even more confusing and complex.
Pharmaceutical companies are overgrown with different strategies, while behind the scenes, there is an arms race of various tools and systems.
However, the main ingredient to win this competition is people, of course. Thus, pharma does everything to grow their talented specialist, investing all in the most valuable assets.
Let’s talk about how eLearning has become the first choice in the education and training of pharma teams, medreps, managers and many other specialists who play a hand in pharma’s continuous growth.
Why pharma chooses eLearning
Being in the spotlight during the last year, life sciences seem to be on an unprecedented rise, any minute ready for new breakthroughs in science. 86% of technology professionals think that the healthcare and pharmaceutical industries’ digital moment has arrived. Sure enough, it has arrived, but the one thing it requires is the talents.
Simple outsourcing of these talents is not enough – many understand it, and now opt to grow their own in-house specialists, primarily investing in their future.
We came across the survey where Deloitte asked pharma and medtech companies about the top 5 issues they think will have the greatest impact on their companies in the following year. 35% of them identified the competition and demand for talent as the major ones.
Nothing stands still. The global pandemic has provoked a rapid surge of digital initiatives in healthcare but on the other hand, it greatly disrupted workplace practices inside pharmaceutical companies. Managing, training, and onboarding remote teams during the global pandemic is quite a burden, of course. The 4th edition of the Salesforce report was investigating how global customer service professionals were adapting to the realities of work in a pandemic. It turned out that 39% of high performing companies were successfully organizing remote teams’ training to keep employees updated, a little less but still 19% and 11% of moderate performing and underperforming companies were also investing in remote training for the staff.
A competitive environment like this has forced companies to reconsider their workplace practices and looking for an alternative way to provide mandatory educational training. eLearning provides an opportunity to meet some of those training needs as well as many others.
eLearning solutions offer a better learning experience based on interactive technologies, such as audio, video, graphs, and animations, and allow to conduct mandatory training and share valuable knowledge with all members of the teams.
5 reasons to consider eLearning for pharma
A few reasons why eLearning has become a preferred mode of learning in the pharma industry come down to the various benefits it offers.
According to statistics, LMS/SaaS models provide a more standardized education environment and make up over 29% of the total eLearning market share. A survey of 2,500 companies found that those with “comprehensive training programs” have 218% higher revenue per employee and 24% higher profit margins. On top of that retention rates are also usually increasing by 25% to 60%.
Excellent indicators, but these are mainly economic, and let’s see what the long-term benefits are.
1. Keep the team updated & provide necessary training
Now practically all advanced pharma companies are mastering omnichannel. This approach has become an evolutionary link in the lifecycle of pharma’s digital transformations. But it is important to understand that the real evolution towards omnichannel takes place within.
When a global pharmaceutical company is about to master and scale the right tools correctly – the desired aim is hard to achieve. For example, when your company is deploying certain omnichannel marketing tools they may simply not be suitable for all pharma’s affiliates. In fact, desynchronization occurs at different stages.
Therefore, it is more convenient to master and learn how to use certain tools with the help of eLearning technologies that are proving a convenient learning environment that allows covering the entire team.
Together with the end-user, you can create your own learning plan, update it gradually with new tools, translate content across all channels, and share valuable knowledge both globally and locally.
2. Get analytics and track the progress
Typically, eLearning program contains a progress tracker that allows tracking the success of each learner. On top of that, organizers can also provide weekly email feedback to keep track of where the student is in the program and what comes next.
The learning plan consists of thematic modules with chapters, new modules become available as the student progresses. This creates a clear picture of how many employees of the company have mastered the new technology or completed mandatory training and with what results.
3. Standardised approach to learning
eLearning technology may save a lot of time and money for the company, as you will have a consistent, compliant plan at hand. A professional team may create content according to your recommendations, and the system will ensure fast delivery of content to learners across all channels. For example, when our team at Viseven creates content for our customers, the process is usually as follows: they provide an eLearning plan while we do the rest: create, design, localize, build a customer journey, and plan integrations.
4. Personalized, interactive experiences
Finally, give yourself the first good reason why would you consider eLearning. The transfer of interactive knowledge contributes to better perception, memorization of the necessary information, as well as provides inspiration to learn more. This is especially applicable to life sciences, where huge volumes of information that is not the easiest to memorize, require proper structuring, bright design, and correct presentation.
5. Better information retention
After all, many people use eLearning because it helps them remember and process the received information much better. Compared to static, interactive content increases the retention of your messaging by 79%. This is also facilitated by the fact that the learning process, as in the case of Viseven, can be organized not only around virtual training and quizzes but also around live training, creating an educational mix for better memorization of information.
What do we offer
When the audience of our client say:
I need professional training to get valuable information about products and services at the right time and in the right place, there by saving my patients time and making life easier for them.
… or our client’s team say:
I want to have the simplest and most effective omnichannel tools at hand to make my job easier, increase communication flows with our target audience, and avoid time-consuming tasks.
We create a comfortable interactive environment in our Virtual Academy. The process of learning is organized around a chain of people and first-class tools anon the basis of an omnichannel platform for the training and learning of healthcare professionals.
eLearning technology from Viseven is built around a specific customer journey that is tailored to the needs of each customer. Our professional team will create content according to your recommendations, while audit and contextual understanding help us take advantage of each ecosystem to eliminate complexity and simplify the user journey.
You can scale learning correctly complying with unique corporate standards for eLearning content – unite multiple teams and offices around the world. While your company can deliver the same content to all students, Viseven provides support at every stage of content development and implementation.
We create content for various types of learning. The result is a ready-to-use package suitable for any type of self-study. While a complete ecosystem of channels will encourage learners to continue their learning.
Our omnichannel eLearning services include:
- Concept creation
- Technology development
- Visual and sound design
- Create intuitive interactions
- Creating custom application
- Distribution of materials to end users
Viseven is a combination of high technology and team play: We are changing the daily approach to health through virtual and digital communication channels and believe that this will shape the healthcare industry of the future. Contact and join us in our Virtual Academy to exceed expectations together.