Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Not all IVAs are performing equally well. Why is that? These tips and insights represent the experience of numerous people currently in the industry – and it’s here for one purpose: help brand managers understand what to change (and what not to change) in your detail aids.
s.remezov2019-02-21T14:24:20+00:00Tuesday, 09 October 2018|
So you want a full-function interactive presentation – one that is clickable, tablet-tappable, swipeable, ideal for reps to use – but what you’ve got at the moment is a static PDF file? Maybe the [...]
s.remezov2019-02-21T14:31:48+00:00Tuesday, 17 July 2018|
How much time does it take a pharma marketing professional to create a perfectly functioning eDetailing? The right (and disappointing) answer is: too much. Too much time and budget get scattered across building from [...]
s.remezov2019-02-21T14:36:38+00:00Friday, 08 June 2018|
Oh those days of corporate bliss! While few of today’s digital marketers can actually confirm being active several (3-4) decades ago, we’re all still under the impression. Speaking of the epoch and the mentality [...]
s.remezov2019-02-22T14:44:31+00:00Friday, 29 December 2017|
The more med reps try to get into HCP’s ear, the less HCPs want to listen. It goes without saying that doctors would rather spend this time with patients. And it makes pharmaceutical companies strive [...]
admin2019-04-26T05:45:18+00:00Wednesday, 04 October 2017|
Some say the term “content marketing” is becoming obsolete. Counterintuitive? Not in the least – we can now seriously start to suspect that content marketing will be the only one type left. It will [...]
s.remezov2019-02-22T14:57:15+00:00Tuesday, 15 August 2017|
10 Tips on How to Create Responsive CLM-Friendly HTML5 Presentations Everyone wants perfect content these days. Not just fine, okay, cute-but-skippable things – those who address agencies now mostly have a very [...]
s.remezov2020-03-03T09:47:37+00:00Tuesday, 06 June 2017|