Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Pharma brand managers, here’s your secret elixir for efficient interactive visual aids
Not all IVAs are performing equally well. Why is that? These tips and insights represent the experience of numerous people currently in the industry – and it’s here for one purpose: help brand managers understand what to change (and what not to change) in your detail aids.
How to create an interactive multichannel presentation (from that PDF file you have)
So you want a full-function interactive presentation – one that is clickable, tablet-tappable, swipeable, ideal for reps to use – but what you’ve got at the moment is a static PDF file? Maybe the [...]
Your enablers on the way towards eDetailing excellence: converter and templates
How much time does it take a pharma marketing professional to create a perfectly functioning eDetailing? The right (and disappointing) answer is: too much. Too much time and budget get scattered across building from [...]
How to increase content reuse rates with Digital Content Factory approach
Oh those days of corporate bliss! While few of today’s digital marketers can actually confirm being active several (3-4) decades ago, we’re all still under the impression. Speaking of the epoch and the mentality [...]
Quick guide how to integrate virtual instruments (visits, libraries) into your strategy
The more med reps try to get into HCP’s ear, the less HCPs want to listen. It goes without saying that doctors would rather spend this time with patients. And it makes pharmaceutical companies strive [...]
How to create neat, professional presentations in HTML5
Some say the term “content marketing” is becoming obsolete. Counterintuitive? Not in the least – we can now seriously start to suspect that content marketing will be the only one type left. It will [...]
How to create eDetailing without an HTML5 GURU in your agency
How to Create eDetailing Without an HTML5 GURU in Your Agency? For a digital content guru agency, providing HTML5 presentations can be quite a lucrative business. Pharma presentations are big [...]
10 Tips on How to Create Responsive CLM-Friendly HTML5 Presentations
10 Tips on How to Create Responsive CLM-Friendly HTML5 Presentations Everyone wants perfect content these days. Not just fine, okay, cute-but-skippable things – those who address agencies now mostly have a very [...]
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