… and so pharma went digital several years ago. You can probably remember the media buzz about how it was “stuck with its old ways”. Marketing is (preferably) not a game of chance, so, assuming by now your digital/eDetailing strategy has absorbed some of these new trends – time to see them in action!
Like, really in action. In fact, once a marketer realizes that remote digital communication with physicians is a thing in its own right (and not a substitute for the “real” F2F visits), the Big Bang of Profitability finally occurs. Remote detailing is as clearly bringing value to doctors as it is driving conversions.
Here’s why you would want to consider remote visits a very serious communication channel. For these very reasons, pharma companies worldwide are adopting remote right now.