It is high time for local teams to build up a strong and scalable marketing plan. All departments must be well-trained and positively motivated to fulfill brand goals. Find an experienced global campaign manager – he will guarantee the workflow excellence and successful communication between a global office and affiliates.
Planning business activities must be clear and consistent. All the stuff, from global execs to regional employees, have to know the work schedule, project objectives and deadlines. Consider different time zones in the countries, where the marketing campaign is to be deployed. Keep your company calendar straight to time changes ‒ otherwise, everyone will confuse your business plans.