A successful digital strategy in pharmaceutical marketing now requires loads of content – eDetailing presentations, apps, emails, to name just a few. To keep all of these assets in order, it is quite reasonable to use content management platforms like Veeva Vault PromoMats. In fact, this particular solution has (justifiably) won the hearts of pharma marketers in many regions.
However, even with the most advanced tech, you may fall into several traps causing you to lose the most precious resource: time. To get your content to the audience exactly when it’s needed, check out whether these content publishing blackholes are something you can relate to. If yes – well, it’s time to use the tricks described here!