News2020-07-22T10:10:43+00:00

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Launching omnichannel? Think about your HCP segmentation model… twice

An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.

Monday, 29 June 2020|

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